Core Insights - The article discusses the decline of once-thriving commercial establishments, highlighting the case of a landmark hotel in Maoming and an old theater in Suzhou, both facing auction due to poor business performance [1][3][4]. Group 1: Decline of Traditional Businesses - The landmark hotel in Maoming has gone through three auctions with a starting price of 58.13 million, yet remains unsold, reflecting a significant drop in its market value [1]. - An old theater in Suzhou, once popular and difficult to access, has also seen a drastic decline in attendance and is now struggling to maintain operations [1][3]. - The decline of these establishments is attributed to rapid technological advancements and changing consumer preferences, leading to a shift towards online platforms and modern facilities [3]. Group 2: Reasons for Decline - The fast pace of technological change has introduced new business models that traditional establishments have struggled to adapt to, particularly in the hotel industry where online booking has become prevalent [3]. - Insufficient innovation within these businesses has led to a failure to meet the evolving expectations of consumers, who now demand higher quality in both service and facilities [3]. - Increased competition from new entrants with unique offerings has further exacerbated the challenges faced by older businesses [3]. Group 3: Opportunities for Revival - The situation of the landmark hotel, despite its current challenges, presents potential opportunities for investors who may see value in repositioning and renovating the property [4]. - Business operators are encouraged to embrace market changes and innovate their strategies, such as creating themed rooms or personalized services to attract customers [4]. - Urban planners are advised to consider the preservation and support of traditional commercial landmarks to revitalize them in the modern context [4].