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皮肤健康赛道痛点待解:如何从“流量故事”迈向“科学资产”?
Core Insights - The functional skincare industry has experienced rapid growth in recent years, driven by a rising rational consumer mindset that favors efficacy and safety in skincare products [2][3] - Despite the industry's expansion, there are significant issues such as insufficient evidence for product efficacy claims, inadequate monitoring of adverse reactions, and a lack of seamless integration between skin problem diagnosis and daily care [2][3] Industry Trends - The skin health industry is transitioning towards standardization and scientific development, with a focus on the role of dermatologists in managing skin issues through a comprehensive approach [3][5] - The market for functional skincare products in China is projected to reach 62.3 billion yuan by 2026, with a compound annual growth rate of 13.9% [8] Collaborative Efforts - There is a call for collaboration among hospitals, universities, research institutions, and companies to create a comprehensive development system for cosmetics that includes basic research, target selection, clinical validation, and scientific communication [3][5] - The integration of clinical insights from dermatologists into product development is essential for addressing market challenges and ensuring that products meet clinical needs [8][10] Consumer Demand - Consumer preferences are shifting from single-issue solutions to holistic approaches that address overall skin health, necessitating a more integrated view of skincare that includes medical and cosmetic products [7][9] - The demand for personalized skincare solutions based on individual skin conditions and needs is increasing, highlighting the importance of tailored skincare regimens [8][9] Regulatory Environment - Regulatory bodies are emphasizing the need for substantiated efficacy claims for skincare products, moving away from exaggerated or one-sided assertions [5][8] - The industry is expected to adopt evidence-based practices and establish unified standards for efficacy and safety evaluations, promoting sustainable development [8][10]