【文/王力 编辑/周远方】 在效率至上、利润优先的商业世界里，一个根本性问题常被搁置：基于严谨科学、能真实改善生活的产品，其价值是否必然与高昂价格绑定？2026年初，于 河北金山岭长城脚下，上海家化旗下医学护肤品牌玉泽，用其23年的历程给出了坚定而温暖的答案。 这一答案的源头，需回溯至23年前。上海家化与瑞金医院皮肤科开启了一项看似"反效率"的合作。历经六年研发与上千例临床验证后，在定价的关键时刻， 上海交通大学医学院附属瑞金医院终身教授、玉泽首席科学家郑捷基于临床中对皮肤患者真实处境的深刻理解，坚决主张：医学护肤应服务于真正的皮肤健 康需求，是"雪中送炭"，而非"锦上添花"。也正是这一坚定选择，为品牌奠定了坚实的价值根基——产品的意义，不止于功效，更在于被真正需要的人所信 赖与使用。 而今最初的承诺已生长为坚实的体系。通过设立专项慈善基金形成"公益+科研"闭环，累计完成超5000例临床研究，并与全国40余家顶尖医院持续合作，玉 泽构筑起一道独特的"医研长城"。从最新推出的特润霜，到同步发布的《国民皮肤屏障健康绿宝书》，玉泽始终在践行同一个使命：让基于实证的医学护 肤，真正从实验室走向千家万户百姓，守护千万人 ...

Core Insights - The functional skincare industry has experienced rapid growth in recent years, driven by a rising rational consumer mindset that favors efficacy and safety in skincare products [2][3] - Despite the industry's expansion, there are significant issues such as insufficient evidence for product efficacy claims, inadequate monitoring of adverse reactions, and a lack of seamless integration between skin problem diagnosis and daily care [2][3] Industry Trends - The skin health industry is transitioning towards standardization and scientific development, with a focus on the role of dermatologists in managing skin issues through a comprehensive approach [3][5] - The market for functional skincare products in China is projected to reach 62.3 billion yuan by 2026, with a compound annual growth rate of 13.9% [8] Collaborative Efforts - There is a call for collaboration among hospitals, universities, research institutions, and companies to create a comprehensive development system for cosmetics that includes basic research, target selection, clinical validation, and scientific communication [3][5] - The integration of clinical insights from dermatologists into product development is essential for addressing market challenges and ensuring that products meet clinical needs [8][10] Consumer Demand - Consumer preferences are shifting from single-issue solutions to holistic approaches that address overall skin health, necessitating a more integrated view of skincare that includes medical and cosmetic products [7][9] - The demand for personalized skincare solutions based on individual skin conditions and needs is increasing, highlighting the importance of tailored skincare regimens [8][9] Regulatory Environment - Regulatory bodies are emphasizing the need for substantiated efficacy claims for skincare products, moving away from exaggerated or one-sided assertions [5][8] - The industry is expected to adopt evidence-based practices and establish unified standards for efficacy and safety evaluations, promoting sustainable development [8][10]