Core Insights - The article discusses the high demand and willingness of parents to spend on children's entertainment, specifically focusing on the "Ultraman" IP and its associated performances, despite high prices and mixed quality experiences [1][2]. Group 1: Performance Pricing and Consumer Experience - The price of tickets for the "Ultraman" children's show is reported to be six times that of regular movie tickets, leading to significant consumer disappointment when promised experiences were not delivered [5][6]. - Many parents reported poor performance quality, including inadequate stage production and misleading promotional content, which led to dissatisfaction among children and parents alike [7][8][11]. Group 2: Licensing and Authorization Issues - The article highlights the confusion surrounding the licensing of "Ultraman" performances, with different companies claiming authorization, leading to significant discrepancies in performance quality and pricing [22][25]. - The core copyright holder, New Chuanghua, stated that they have not authorized cinema performances, while other companies like Qiao Tian Zun are offering low-cost licenses, raising questions about the legitimacy of these performances [19][21]. Group 3: Historical Context and Market Impact - The article traces the licensing issues back to a 1976 contract that allowed for the division of rights, resulting in multiple companies holding different aspects of the "Ultraman" IP, which has led to market confusion and quality inconsistency [22][23]. - Experts estimate that the historical licensing decisions have cost the original rights holder, Round Valley, potentially billions in lost revenue due to fragmented rights and poor market management [27][28]. Group 4: Future Implications and Industry Trends - The article suggests that the ongoing copyright disputes and the resulting market chaos could harm the global influence of the "Ultraman" brand, affecting its long-term commercial viability [33]. - Industry analysts emphasize the importance of establishing a robust licensing framework and focusing on quality content to enhance the value of domestic IPs in the competitive market [34].