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定制化消费成春节市场新潮流
Xin Lang Cai Jing· 2026-01-29 17:44
Group 1 - The core viewpoint of the articles highlights the rise of customized consumption as a new market trend driven by emotional value and precise consumer demands, transitioning from a niche choice to a mainstream preference [1][2] - Customized travel services are gaining popularity, with platforms utilizing AI to create personalized itineraries based on factors such as travel duration, budget, and interests, enhancing consumer convenience [1] - The demand for customized products is evident in various sectors, including corporate events, where businesses are increasingly ordering personalized items like insulated cups and clothing to enhance the sense of occasion [1] Group 2 - The trend of customized dining experiences is also emerging, with establishments like the Chuqing Oriental Hotel offering flexible, personalized New Year's Eve dinners that allow consumers to choose dishes and prices according to their preferences [2] - The rise of customized consumption is supported by improvements in transportation networks, advancements in AI technology, a heightened awareness in the service industry, and a deepening cultural identity among consumers [2] - Experts suggest that the surge in customized consumption reflects both innovative breakthroughs on the supply side and the public's pursuit of quality living, alongside a connection to traditional cultural values [2]