转自：衢州日报 本报讯 （记者 方俊） 还有半个月时间就是春节，在情绪价值凸显、精准化需求进阶等因素的带动下， 定制化消费正从昔日的小众选择，逐步跃升为市场新潮流，且呈现出多点开花的特色。 计划大年初一前往哈尔滨旅游的胡女士，上周收到了线上旅游管家发来的出行策划方案——四五页的 A4纸，详细罗列了路线规划、专属包车、住宿甄选等安排。胡女士说，以往出游，她需要查找大量攻 略，光是对比酒店就要耗费不少精力："前段时间跟同事聊起来，她推荐了找人定制旅行，我觉得挺 好，就加了管家的微信，果然比我们自己大海捞针要专业和省力。" 记者搜索发现，不少旅游平台都在尝试AI定制服务，能依据消费者的出行时长、预算、兴趣等，打造 专属行程，以此满足客户的个性化需求。 这段时间，各种形式的年会、团拜活动正在如火如荼地进行。做印刷广告生意的盛先生表示，从去年11 月份开始，他就陆续接收定制订单，最多的是在保温杯上印制公司名称，也有布袋、卫衣之类的专属产 品。"感觉年会现场不发定制款，就缺少仪式感。"盛先生笑言。 定制这股热风，也吹到了当下最为火热的年夜饭市场。衢江东方大酒店就推出了私人定制款年夜饭，可 根据消费者人数和具体要求，灵活调 ...

Core Insights - Sichuan Liquor Group aims to achieve a revenue of 45 billion yuan and a profit tax of 3 billion yuan by 2030, positioning itself among the top players in China's liquor industry [3] - The company reported a revenue of 35.02 billion yuan in 2023, marking an 8.3% year-on-year increase, with a total profit of 609 million yuan [3] Group 1: Strategic Goals - The company has set a target of 38 billion yuan in revenue for 2024 [3] - The strategic focus is on "strengthening fundamentals and increasing efficiency" with a five-ring approach covering raw liquor, staple liquor, customized liquor, bulk liquor, and quality technology [3][5] Group 2: Market Opportunities - The staple liquor market is projected to exceed 150 billion yuan in revenue by 2024, with over 70% of sales coming from this category in the first half of 2025 [5] - The customized liquor market is expected to reach 100 billion yuan, supported by a new "Sichuan Liquor Customization" program that offers low barriers to entry and quick delivery [5][7] Group 3: Consumer Trends - There is a shift towards personalized, youthful, and customized consumption in the liquor market, moving from brand-centric to emotional and shared experiences [7] - The bulk liquor market is anticipated to surpass 80 billion yuan in 2024 and exceed 100 billion yuan in 2025, with a compound annual growth rate of over 15% [7] Group 4: Trust and Quality Assurance - Sichuan Liquor Group aims to become the leading supplier of bulk liquor in China by leveraging its full industry chain advantages and government quality endorsements [8] - The company plans to rebuild consumer trust in bulk liquor through transparency, standardization, and digitalization, ensuring quality and traceability [8]