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青岛啤酒回应收购即墨黄酒原因:丰富产品线、与啤酒形成销售互补
Bei Ke Cai Jing· 2025-05-15 00:48
Group 1 - Qingdao Beer announced the acquisition of 100% equity in Jimo Yellow Wine from Xinhua Jin Group and Lujin Group for a total consideration of RMB 66.5 million, along with adjustments for profit and loss during the price adjustment period [1] - Jimo Yellow Wine, established in 1949, is a significant representative of traditional Chinese yellow wine, known for its unique flavor and rich cultural heritage [1] - In 2024, Jimo Yellow Wine achieved a revenue of RMB 166.41 million, representing a year-on-year growth of 13.5%, and a net profit of RMB 30.47 million, with a year-on-year increase of 38.0% [1] Group 2 - The acquisition is aimed at diversifying the company's business and creating new growth opportunities, enhancing the product line and market channels [2] - The integration of Jimo Yellow Wine is expected to complement Qingdao Beer's existing beer products, creating a competitive cross-category product portfolio [2] - Post-acquisition, the company plans to integrate supply chains, sales networks, and channels of both Jimo Yellow Wine and beer products to achieve synergy [2]