Core Insights - The commercial retail industry is undergoing dual transformations of intensified competition and deepening digitalization, with Changhong Group evolving from a service-oriented production enterprise to a production service enterprise through standardization, process optimization, and digital integration [1][4] - Changhong Group has established itself as a leading service provider in the commercial store decoration and exhibition field, focusing on digital design, prefabricated manufacturing, and full-process operation, serving renowned brands such as Xiaomi, Honor, JD.com, Alibaba, China Mobile, and Li Auto [4][6] Technology Integration - The company has integrated AI and BIM technologies into its operations, with BIM technology being utilized for over a decade to create a digital and informational barrier that enhances project design and reduces conflicts during construction [4][5] - AI has been a focal point for Changhong Group, with the previous year marked as the "AI Year," where the company developed enterprise-level knowledge bases and AI agents to improve efficiency and reduce costs [4][5] Sustainable Development - Prefabricated technology is being applied in line with national goals for green transformation and sustainable development, allowing for pre-assembly of components in factories to minimize pollution and noise during project execution [5] - The company aims to create a fully digital platform that encompasses all stages from design to operation, emphasizing the importance of collaboration among all stakeholders involved in store construction [5][6] Industry Leadership - Changhong Group's transformation reflects the broader upgrade of the Chinese commercial store decoration industry, driven by a commitment to technology empowerment and innovation [6]