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共生共赢 变革创新——潍柴后市场产业化发展开启全球服务新版图
Sou Hu Cai Jing· 2025-07-28 07:11
Core Viewpoint - The after-market services in the equipment manufacturing industry are crucial for enhancing core competitiveness and achieving sustainable development, with significant growth potential as the industry transitions from "passive maintenance" to "active service" and from "single product" to "ecosystem integration" [1] Group 1: Company Development and Strategy - Weichai Group has established a comprehensive service network across the country, leveraging digitalization to upgrade services and create unique advantages in after-market services [1][3] - The company aims to achieve a target of 10 billion yuan in after-market revenue by 2025, marking it as a key strategic transformation task [1][5] - Weichai has been actively innovating in after-market services for 20 years, evolving from a traditional model to a more integrated and digital approach [3][4] Group 2: Historical Milestones - Weichai began its after-market business in 2005, marking the start of a diversified strategic development [3] - From 2006 to 2011, the company transitioned to a regional dealer model and expanded into remanufacturing and oil technology [3][4] - Between 2012 and 2015, Weichai introduced specialized store models and unified branding for distributors, enhancing its service channel support system [4] Group 3: Service Network and Customer Engagement - Weichai has built the largest and densest service network in the industry, with over 5,000 service stations nationwide [4] - The company has established a rapid service system with response times of 5 minutes for customer interactions and on-site service within 2 to 12 hours depending on location [4] - Weichai's digital initiatives include the launch of the "Weichai Together" app and the establishment of the W-TCO club, focusing on providing optimal solutions for the entire lifecycle of engines [4][5] Group 4: Future Outlook and Market Expansion - Weichai plans to further activate the domestic market while expanding into overseas markets, with a current engine ownership of 1 million units abroad, indicating significant growth potential [12] - The company aims to enhance its brand influence in international markets by establishing overseas oil production bases and sales channels [12] - Weichai is committed to continuous technological innovation and service quality improvement to create greater value for global customers [12]