Core Insights - The company has successfully transitioned from an OEM model to owning its own brands, significantly increasing its product value and market presence [3][4] - The establishment of proprietary brands like Greenworks and POWERWORKS has allowed the company to capture a larger market share and enhance its pricing power, with proprietary brand sales accounting for 78.91% of total revenue in 2024, up from less than 40% in 2021 [4] - The company is focusing on the development of autonomous products, marking a significant shift in the landscaping tools industry, with plans to expand its product offerings in this area [6][8] Company Strategy - The company has adopted a long-term approach to business, emphasizing compliance, brand building, and technological innovation [8] - A strategic partnership with Zhiyuan Robotics aims to enhance the company's capabilities in the robotics market, focusing on high-end segments in the U.S. [6] - The company is investing 300 million yuan to establish an AI industry investment fund, targeting early to growth-stage projects in robotics and AI, which will strengthen its technological edge [7] Product Development - The company has pioneered the use of lithium battery technology in landscaping tools since 2007, differentiating its products in the market [4] - The introduction of autonomous products, such as the third-generation robotic lawn mower, showcases the company's commitment to innovation and efficiency [6] - The product range now includes items priced from 100 dollars for small tools to 40,000 dollars for large commercial equipment, reflecting a diverse and high-value product matrix [3]