Core Insights - Alibaba's Gaode has announced a significant initiative to support restaurant merchants by waiving the annual membership fee for one year and providing various support services such as traffic subsidies, dedicated customer service, and smart cash register solutions [1][3] Group 1: Support Measures for Restaurant Merchants - All restaurant merchants can now join Gaode for free for the first year, saving up to 4800 yuan in fees, which allows them to start with zero burden [5][6] - Gaode is offering a traffic subsidy worth 1000 yuan to help attract customers, with additional incentives for sharing the registration process [6] - The company has committed to providing over 10 billion yuan in subsidies to enhance the popularity of restaurants and encourage consumer visits [8] Group 2: Recent Initiatives - This announcement follows the launch of the "Gaode Street Ranking" and the "Firewood Good Store Support Plan," aimed at building a new offline service credit system and encouraging consumer spending in physical stores [3][8] - The "Gaode Street Ranking" has already seen over 40 million users on its first day, indicating strong consumer interest and engagement [8] - The first week of the "Gaode Street Ranking" saw a 187% increase in traffic for featured small restaurants, demonstrating the effectiveness of these initiatives [8]