线下服务信用体系
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高德扫街榜上线23天用户超4亿,烟火小店流量增长300%
Huan Qiu Wang· 2025-10-03 03:01
Core Insights - The article highlights the rapid growth and success of the Gaode app and its newly launched "Gaode Street Ranking" feature, which has gained over 400 million users in just 23 days, indicating a significant shift in user perception from a navigation tool to a comprehensive lifestyle service platform [1][3][4]. User Engagement and Growth - As of October 1, the daily active users (DAU) of the Gaode app surpassed 360 million, setting a new historical record [1][3]. - The Gaode Street Ranking has achieved a user penetration rate of nearly 50%, with 8.9 million monthly active users [1][3]. - The feature's user base grew tenfold from 40 million to over 400 million within 23 days, demonstrating its effectiveness in addressing offline consumption challenges [3][4]. Impact on Local Businesses - The Gaode Street Ranking has significantly boosted local businesses, with a reported 300% increase in traffic for small shops and a 150% year-on-year growth in orders for the local dining industry [1][3]. - Over 2,000 restaurants have already displayed the "Gaode Street Ranking Listed Restaurant" sign, with some reporting a 30% increase in business after being featured [6]. Support Initiatives for Restaurants - Gaode has launched multiple support initiatives, including a subsidy program exceeding 1 billion yuan to encourage user visits to restaurants and waiving the annual entry fee for all dining establishments [4][6]. - The introduction of the first national TOP 100 restaurant list, with an average spending of 83 yuan, has been well-received, positioning it as a genuine "popular food ranking" [5]. Consumer Behavior and Trends - The article notes a surge in consumer interest, with restaurants experiencing long queues during the holiday period, indicating a strong correlation between the Gaode app's features and increased foot traffic to local dining establishments [6].
持续创新高!高德扫街榜上线23天用户超4亿
Zhong Guo Jing Ji Wang· 2025-10-03 03:00
这个国庆黄金周,高德APP和高德扫街榜正在持续创新高——10月3日,高德扫街榜宣布:上线仅23 天,累计用户超4亿。10月1日,烟火小店流量增长300%,高德本地生活餐饮行业订单量同比增长 150%,为线下服务业带去数千万客流。 昨天,高德宣布:10月1日高德APP日活跃用户(DAU)突破3.6亿,再创历史新高。 上线仅23天就涌入4亿用户,高德扫街榜成为用户规模增速最快的产品之一。根据Quest Mobile数据,高 德App的月活用户为8.9亿,也就是说,上线23天,高德扫街榜的用户渗透率已接近50%,近一半用户打 开高德后使用了扫街榜。 这也意味着,在9月10日上线一天用户即超4000万后,高德扫街榜又取得一个新的里程碑,用户对高德 的认知已逐步从导航工具变成生活服务超级入口。 图:高德扫街榜上线23天用户超4亿 高德和扫街榜,双双创新高 今年国庆,高德无疑是最忙碌的App:找餐厅、找景点、找厕所、找母婴室、找钓鱼点位、旅游攻略、 最优路线……出门后的各类出行和生活服务需求,都可以打开高德解决。 左手是包罗万象的生活服务使用场景,右手是全球首个基于真实行为的榜单产品。高德在今年国庆小长 假,实现了快速的 ...
真实榜单带来真实生意增长 店主:上高德扫街榜后生意多了三成
Zhong Guo Jing Ying Bao· 2025-09-25 14:38
Core Insights - The article highlights the significant impact of Gaode's initiatives on the restaurant industry, particularly through the "Street Scoring List" and the "Support Plan for Good Shops" which has led to a surge in merchant registrations and customer traffic [3][12][13] Group 1: Gaode's Initiatives - Gaode has launched a "Support Plan for Good Shops," providing over 1 billion yuan in subsidies and waiving annual registration fees for all restaurants, resulting in a 631% increase in merchant registrations [3][13] - The "Street Scoring List" has proven to be effective, with many small shops experiencing a traffic increase of up to 540% after being featured [4][11] Group 2: Merchant Benefits - Merchants on the "Street Scoring List" report an average business increase of 30%, with specific examples showing traffic growth of 300% to 540% for various restaurants [4][8] - The list provides daily exposure of 50 million to quality small shops, creating a fair competitive environment and helping merchants understand their customer base better [4][9] Group 3: User Engagement and Trust - The "Street Scoring List" is based on real user behavior, which enhances trust and credibility compared to traditional review platforms that often suffer from data distortion [7][9] - Gaode's approach integrates AI technology to analyze user actions, ensuring that the rankings reflect genuine consumer choices [9][10] Group 4: Market Position and Future Plans - Gaode's user base exceeds 1 billion, with daily active users surpassing 170 million, positioning it as a leading platform in the local service market [12] - The "Street Scoring List" will expand to 22 more cities, indicating Gaode's commitment to enhancing its service offerings and supporting local businesses [12][13]
本地生活市场再起波澜,高德宣布:餐饮商家免一年入驻年费
Qi Lu Wan Bao· 2025-09-24 08:59
Core Viewpoint - Alibaba's Gaode has announced a series of support measures for dining merchants, including waiving the annual membership fee for one year and providing traffic subsidies, dedicated customer service, and smart cash register services, aiming to reduce operational costs and increase business opportunities for merchants [1][6]. Group 1 - Gaode's initiative is part of a broader strategy to support dining merchants, following the launch of the "Gaode Street Ranking" and "Firewood Good Store Support Plan" just ten days prior [6]. - The "Gaode Street Ranking" aims to establish a new offline service credit system, while the "Firewood Good Store Support Plan" includes over 1 billion in travel and transaction subsidies to encourage consumer visits to stores [6]. - The move to waive the annual fee is seen as a competitive strategy against Meituan's Dianping, as it aims to attract more merchants to its platform [6]. Group 2 - The annual fee for merchants on Dianping varies from hundreds to thousands of yuan, depending on industry, location, and benefits, with basic services like store setup being free, while advanced marketing features require a paid subscription [6].
高德持续助力商家“减负” 即日起所有餐饮商家免一年入驻年费
Zheng Quan Ri Bao· 2025-09-23 12:40
Core Insights - Alibaba's Gaode has announced a one-year waiver of entry fees for all restaurant merchants, along with various support services such as traffic subsidies, dedicated customer service, and smart cash register solutions [1][2] - The initiative aims to reduce operational costs for restaurant merchants while increasing customer traffic and digital opportunities [1] - This announcement follows the launch of the "Gaode Street Ranking" and "Smoke Fire Good Store Support Plan," which were introduced just ten days prior to further support the restaurant industry [1] Summary by Categories Company Initiatives - Gaode is providing free entry for restaurant merchants and will continuously update measures based on their actual needs to help them gain more business opportunities [1] - The "Gaode Street Ranking" aims to build a real offline service credit system, connecting consumers with well-managed restaurants [2] - The "Smoke Fire Good Store Support Plan" includes over 1 billion yuan in travel and transaction subsidies to encourage consumer visits to physical stores [1][2] User Engagement - Gaode has over 170 million daily active users, making it the largest map and travel app in China [2] - On the first day of the "Gaode Street Ranking" launch, user engagement exceeded 40 million [2]
持续助商家“减负”,高德官宣称即日起所有餐饮商家免一年入驻年费
Yang Zi Wan Bao Wang· 2025-09-23 10:36
Core Insights - Alibaba's Gaode has announced a one-year waiver of entry fees for all restaurant merchants, along with various support services such as traffic subsidies, dedicated customer service, and smart cash register systems [2] - The initiative aims to reduce operational costs for restaurant merchants while increasing customer traffic and digital opportunities [2] Support Measures - **Support One: Waiver of Store Fees** Restaurant merchants can start with zero burden, as the first-year store fee of up to 4,800 yuan is waived [6] - **Support Two: Traffic Subsidy** A traffic subsidy worth 1,000 yuan is provided to help attract customers, with additional incentives for sharing the entry [7] - **Support Three: Consumption Subsidies** The platform will issue over 9.5 billion yuan in consumption subsidies and 2 billion yuan in travel subsidies to boost customer flow during the Golden Week [8] - **Support Four: Smart Cash Register Upgrade** Free upgrades to smart cash register systems will be provided, allowing customers to make payments easily and enjoy discounts [8] - **Support Five: Dedicated Services** Online support services will be available to assist merchants [9] Recent Initiatives - On September 10, Gaode launched the "Gaode Street Ranking" and the "Smoke Fire Good Store Support Plan," aiming to create a new offline service credit system and encourage consumer traffic to physical stores [11] - The "Gaode Street Ranking" has over 1.7 million daily active users, with more than 40 million users on its first day, becoming the largest food and lifestyle ranking in China [11] - In the first week, restaurants listed in the "Gaode Street Ranking" saw a 187% increase in traffic [11]
高德:持续助商家"减负",即日起所有餐饮商家免一年入驻年费
Ge Long Hui· 2025-09-23 09:54
Core Insights - Alibaba's Gaode has announced a significant initiative to support restaurant merchants by waiving the annual membership fee for one year and providing various support services such as traffic subsidies, dedicated customer service, and smart cash register solutions [1][3] Group 1: Support Measures for Restaurant Merchants - All restaurant merchants can now join Gaode for free for the first year, saving up to 4800 yuan in fees, which allows them to start with zero burden [5][6] - Gaode is offering a traffic subsidy worth 1000 yuan to help attract customers, with additional incentives for sharing the registration process [6] - The company has committed to providing over 10 billion yuan in subsidies to enhance the popularity of restaurants and encourage consumer visits [8] Group 2: Recent Initiatives - This announcement follows the launch of the "Gaode Street Ranking" and the "Firewood Good Store Support Plan," aimed at building a new offline service credit system and encouraging consumer spending in physical stores [3][8] - The "Gaode Street Ranking" has already seen over 40 million users on its first day, indicating strong consumer interest and engagement [8] - The first week of the "Gaode Street Ranking" saw a 187% increase in traffic for featured small restaurants, demonstrating the effectiveness of these initiatives [8]
高德:持续助商家“减负”,即日起所有餐饮商家免一年入驻年费
Qi Lu Wan Bao· 2025-09-23 09:19
Core Insights - Alibaba's Gaode has announced a one-year waiver of entry fees for all restaurant merchants, along with various support services such as traffic subsidies, dedicated customer service, and smart cash register solutions. This initiative aims to help merchants reduce operational costs while increasing customer numbers and digital opportunities [1][3]. Group 1 - Gaode's recent actions include the launch of the "Gaode Street Ranking" and the "Smoke Fire Good Store Support Plan," which are part of a broader strategy to support the restaurant industry [1][4]. - The "Gaode Street Ranking" aims to establish a new offline service credit system, connecting consumers with well-managed restaurants, while the "Smoke Fire Good Store Support Plan" offers over 1 billion in travel and transaction subsidies to encourage in-store consumption [4]. - Gaode's Daily Active Users (DAU) exceed 170 million, making it the largest map and travel app in China, with the "Gaode Street Ranking" attracting over 40 million users on its first day and a 187% increase in traffic for featured small restaurants in the first week [4].
高德:即日起所有餐饮商家免一年入驻年费
Xin Lang Ke Ji· 2025-09-23 07:13
Core Points - Alibaba's Gaode has announced that all restaurant merchants will be exempt from annual membership fees for one year, providing various support services such as traffic subsidies, dedicated customer service, and smart cash registers [2] - The initiative aims to help restaurant merchants reduce operational costs while increasing customer numbers and digital opportunities [2] - This announcement follows the launch of the "Gaode Street Ranking" and "Smoke Fire Good Store Support Plan," which are part of Gaode's ongoing support for the restaurant industry [2] Summary by Sections Support Measures - Gaode is offering a one-year waiver on membership fees for restaurant merchants and additional support services [2] - The company plans to continuously update measures based on the actual needs of restaurant merchants [2] Recent Initiatives - The "Gaode Street Ranking" was launched 10 days prior, establishing a new offline service credit system [2] - The "Smoke Fire Good Store Support Plan" includes over 1 billion in travel and transaction subsidies to encourage in-store consumption, aiming to bring 10 million customers daily to offline dining and service industries [2] User Engagement - Gaode's Daily Active Users (DAU) exceed 170 million, with over 40 million users on the first day of the "Gaode Street Ranking" launch [3] - The traffic for listed small stores on the "Gaode Street Ranking" increased by 187% in the first week [3]
过去一周“锅气”小店火了 高德扫街榜上榜烟火小店流量增长187%
Bei Jing Shang Bao· 2025-09-17 13:14
Group 1 - The core idea of the news is the significant increase in foot traffic to local eateries, referred to as "smoky small shops," following the launch of the Gaode Street Ranking, with a reported 187% growth in traffic for listed shops in the first week [1] - The Gaode Street Ranking, launched by Alibaba's Gaode Map, is the world's first service ranking based on actual in-store behavior, aiming to create a new offline service credit system to support dining and service consumption [7] - The user base for the Gaode Street Ranking has exceeded 40 million, making it the largest food review ranking in China [7] Group 2 - In the past week, various local eateries across China, such as home-style restaurants in Beijing and clay pot rice shops in Guangzhou, have seen an influx of new customers, indicating a shift in consumer behavior towards seeking out these lesser-known establishments [3] - In Beijing, the top 10 "smoky small shops" on the Gaode Street Ranking have received high ratings, all above 4.6, showcasing the popularity of these hidden gems [4] - Gaode Map has initiated the "Support for Smoky Good Shops" program, providing over 1 billion yuan in subsidies and daily exposure of 50 million in traffic to encourage users to dine in these local establishments [7]