线下服务信用体系
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高德扫街榜上线100天:用户超6.6亿 推动高德月活用户数逼近10亿
Zheng Quan Ri Bao Wang· 2026-01-07 06:48
Core Insights - Gaode's upgraded "Street View Ranking" introduces the world's first "Flying Street View," enhancing its service offerings in the lifestyle sector, particularly in food and entertainment [1][4] - The platform has rapidly grown since its launch, attracting 860,000 new merchants and achieving a 330% increase in order volume and a 270% increase in merchant revenue [1][2] - Gaode's user base has surpassed 660 million, with a significant increase in monthly active users, reaching 996 million, marking it as one of the fastest-growing lifestyle service platforms globally [1][2] User Engagement and Growth - The daily active users (DAU) for the Street View Ranking exceeded 70 million in October, with daily comments on lifestyle services tripling compared to the previous year [2] - The app's user growth is notable, with an increase of approximately 46 million monthly active users within a month, positioning Gaode as a leading choice among younger demographics for lifestyle services [2] Industry Impact - The establishment of a "real" credit service system has fostered a healthy development cycle within the industry, promoting service consumption and enhancing user experience [3] - Gaode's initiatives are contributing to the growth of the "smoky economy," as highlighted in a report by the Ministry of Commerce Research Institute [3] Technological Advancements - Gaode's self-developed world model has achieved the highest score in the WorldScore benchmark, receiving recognition from top AI academic circles [6] - The introduction of the "Flying Street View" feature aims to provide dynamic, real-world navigation experiences for merchants, enhancing their visibility and business conversion rates [4][6]
上海市商务委携手阿里高德发布“烟火上海计划” 数据洞察呈现“国际美食之都”实力
Guan Cha Zhe Wang· 2025-12-24 10:55
Core Insights - The "Fireworks Shanghai" initiative aims to establish Shanghai as a globally influential "International Food Capital" through strategic partnerships and consumer insights [1][4] Group 1: Strategic Partnerships - Gaode signed a strategic cooperation memorandum with the Shanghai Municipal Commission of Commerce to integrate the Gaode Street Ranking into city consumption promotion activities [3][4] - The initiative includes the introduction of local influencers as "Experience Recommendation Officers" to enhance the visibility of local eateries [5] Group 2: Gaode Street Ranking - The Gaode Street Ranking, launched on September 10, has quickly become a key platform for consumers, attracting over 400 million users within a month [3] - The ranking is based on a "behavior + credit" mechanism, utilizing real consumer data to provide trustworthy recommendations and support for small businesses [3][5] Group 3: Consumer Insights and Impact - The "Fireworks Shanghai Insight Report" revealed that Gaode has generated 40.14 million customer visits to Shanghai, with 19.39 million specifically for dining [5][9] - The report highlights Shanghai's diverse dining ecosystem, ranking second in food richness nationally and first in international restaurant numbers [7] Group 4: Support for Local Businesses - The "Fireworks Good Store Support Plan" offers various benefits to local merchants, including waiving up to 4,800 yuan in first-year store fees and providing tailored services [10][12] - The support plan is tiered to assist businesses at different stages, from new openings to established stores, with financial incentives and promotional support [12]
阿里集团生活服务入口建设初见成效 高德扫街榜10月份日均DAU超7000万
Zheng Quan Ri Bao Wang· 2025-11-26 08:11
Core Insights - Alibaba's CEO announced that in October, Gaode's "Street Ranking" achieved an average daily active user (DAU) of over 70 million, with daily comments exceeding three times that of the same period last year [1] - The "Street Ranking" is a key service entry for Alibaba, utilizing a dual mechanism of "behavior + credit" to create a new credit system for offline services [1] - The launch of the "Street Ranking" led to a rapid increase in user engagement, with over 400 million users attracted within a month, reaching nearly half of Gaode's overall monthly active user data [1] - Gaode's DAU peaked at 360 million on October 1, setting a historical record [1] User Engagement and Business Impact - The "Street Ranking" initiative resulted in a 300% year-on-year increase in traffic for "smoky small shops" and a 150% surge in local dining orders, bringing millions of new customers to offline merchants [2] - Notable restaurants like "Yuexiang Xiaochu" in Beihai and "Zizhou Lou" in Guangzhou experienced significant increases in customer traffic due to their rankings [2] - The company believes that enhancing consumer trust will boost consumer confidence, allowing merchants to focus on operations and consumers to feel secure, thereby promoting healthier and more sustainable development in the offline service industry [2]
高德扫街榜10月日均DAU超7000万,持续构建线下服务信用体系
Di Yi Cai Jing· 2025-11-26 05:30
Core Insights - Alibaba Group's CEO announced that Gaode's "Street Ranking" feature achieved an average daily active user (DAU) of over 70 million in October, with daily comments exceeding three times the amount from the same period last year [1][3] - The "Street Ranking" is a key service entry for Alibaba, utilizing a dual mechanism of "behavior + credit" to create a new credit system for offline services, effectively addressing issues of score manipulation in traditional rankings [1] - The user base for the "Street Ranking" surpassed 40 million on its launch day, attracting over 400 million users within a month, achieving nearly half the penetration rate of Gaode's overall monthly active users, which exceeded 900 million according to QuestMobile [1] Group 1 - The "Street Ranking" feature has created a synergistic effect with Gaode Map, leading to significant increases in user scale, with DAU peaking at 360 million on October 1, setting a historical record [1] - Gaode has launched multiple support initiatives, including the "Good Store Support Plan," investing over 1 billion yuan in subsidies to encourage in-store consumption [3] - The initiative has led to a 300% year-on-year increase in traffic for "small shops" connected to the "Street Ranking," and a 150% surge in local dining orders, bringing millions of new customers to offline merchants [3] Group 2 - Notable success stories include "Yuexiang Xiaochu" in Beihai, which topped the national TOP 100 food list, and other long-standing restaurants like "Zizhou Lou" in Guangzhou and "Kang Erjie Chuan Chuan" in Chengdu experiencing significant customer influx due to their rankings [3] - The CEO emphasized that enhancing consumer trust is crucial for boosting consumer confidence, allowing merchants to focus on operations and consumers to feel secure, thereby promoting healthier and more sustainable development in the offline service industry [3]
高德扫街榜上线23天用户超4亿,烟火小店流量增长300%
Huan Qiu Wang· 2025-10-03 03:01
Core Insights - The article highlights the rapid growth and success of the Gaode app and its newly launched "Gaode Street Ranking" feature, which has gained over 400 million users in just 23 days, indicating a significant shift in user perception from a navigation tool to a comprehensive lifestyle service platform [1][3][4]. User Engagement and Growth - As of October 1, the daily active users (DAU) of the Gaode app surpassed 360 million, setting a new historical record [1][3]. - The Gaode Street Ranking has achieved a user penetration rate of nearly 50%, with 8.9 million monthly active users [1][3]. - The feature's user base grew tenfold from 40 million to over 400 million within 23 days, demonstrating its effectiveness in addressing offline consumption challenges [3][4]. Impact on Local Businesses - The Gaode Street Ranking has significantly boosted local businesses, with a reported 300% increase in traffic for small shops and a 150% year-on-year growth in orders for the local dining industry [1][3]. - Over 2,000 restaurants have already displayed the "Gaode Street Ranking Listed Restaurant" sign, with some reporting a 30% increase in business after being featured [6]. Support Initiatives for Restaurants - Gaode has launched multiple support initiatives, including a subsidy program exceeding 1 billion yuan to encourage user visits to restaurants and waiving the annual entry fee for all dining establishments [4][6]. - The introduction of the first national TOP 100 restaurant list, with an average spending of 83 yuan, has been well-received, positioning it as a genuine "popular food ranking" [5]. Consumer Behavior and Trends - The article notes a surge in consumer interest, with restaurants experiencing long queues during the holiday period, indicating a strong correlation between the Gaode app's features and increased foot traffic to local dining establishments [6].
持续创新高!高德扫街榜上线23天用户超4亿
Zhong Guo Jing Ji Wang· 2025-10-03 03:00
Core Insights - The Gaode app and its "Street Ranking" feature have achieved record user engagement during the National Day holiday, with daily active users (DAU) surpassing 360 million on October 1, marking a historical high [1][2] - The "Street Ranking" feature, launched on September 10, has rapidly gained traction, accumulating over 400 million users in just 23 days, indicating a significant shift in user perception from a navigation tool to a comprehensive lifestyle service platform [1][2] User Engagement and Growth - The "Street Ranking" feature has a user penetration rate of nearly 50%, with 8.9 million monthly active users on the Gaode app, showcasing its rapid adoption [1][2] - On October 1, the "Street Ranking" reported a 300% increase in traffic for local shops, and a 150% year-on-year growth in orders for the local dining industry, contributing to significant foot traffic for offline services [1][2] Business Support Initiatives - Since the launch of the "Street Ranking," Gaode has implemented several support measures, including a 10 billion yuan subsidy program to encourage in-store consumption [3] - On September 23, Gaode announced a waiver of the one-year entry fee for all dining merchants, resulting in a 631% increase in new merchant registrations [3] - The "Street Ranking" has also released a TOP 100 restaurant list, with an average spending of 83 yuan, emphasizing affordability and attracting a wide range of consumers [3][4] Merchant Response and Impact - Over 2,000 dining establishments have displayed the "Street Ranking" signage, with some reporting a 30% increase in business after being featured [3][4] - During the National Day holiday, restaurants listed in the "Street Ranking" experienced long queues, indicating a surge in customer interest driven by the platform [4] - Gaode's management has committed to ongoing support for merchants, aiming to reduce operational costs while increasing customer traffic and digital opportunities [4]
真实榜单带来真实生意增长 店主:上高德扫街榜后生意多了三成
Zhong Guo Jing Ying Bao· 2025-09-25 14:38
Core Insights - The article highlights the significant impact of Gaode's initiatives on the restaurant industry, particularly through the "Street Scoring List" and the "Support Plan for Good Shops" which has led to a surge in merchant registrations and customer traffic [3][12][13] Group 1: Gaode's Initiatives - Gaode has launched a "Support Plan for Good Shops," providing over 1 billion yuan in subsidies and waiving annual registration fees for all restaurants, resulting in a 631% increase in merchant registrations [3][13] - The "Street Scoring List" has proven to be effective, with many small shops experiencing a traffic increase of up to 540% after being featured [4][11] Group 2: Merchant Benefits - Merchants on the "Street Scoring List" report an average business increase of 30%, with specific examples showing traffic growth of 300% to 540% for various restaurants [4][8] - The list provides daily exposure of 50 million to quality small shops, creating a fair competitive environment and helping merchants understand their customer base better [4][9] Group 3: User Engagement and Trust - The "Street Scoring List" is based on real user behavior, which enhances trust and credibility compared to traditional review platforms that often suffer from data distortion [7][9] - Gaode's approach integrates AI technology to analyze user actions, ensuring that the rankings reflect genuine consumer choices [9][10] Group 4: Market Position and Future Plans - Gaode's user base exceeds 1 billion, with daily active users surpassing 170 million, positioning it as a leading platform in the local service market [12] - The "Street Scoring List" will expand to 22 more cities, indicating Gaode's commitment to enhancing its service offerings and supporting local businesses [12][13]
本地生活市场再起波澜,高德宣布:餐饮商家免一年入驻年费
Qi Lu Wan Bao· 2025-09-24 08:59
Core Viewpoint - Alibaba's Gaode has announced a series of support measures for dining merchants, including waiving the annual membership fee for one year and providing traffic subsidies, dedicated customer service, and smart cash register services, aiming to reduce operational costs and increase business opportunities for merchants [1][6]. Group 1 - Gaode's initiative is part of a broader strategy to support dining merchants, following the launch of the "Gaode Street Ranking" and "Firewood Good Store Support Plan" just ten days prior [6]. - The "Gaode Street Ranking" aims to establish a new offline service credit system, while the "Firewood Good Store Support Plan" includes over 1 billion in travel and transaction subsidies to encourage consumer visits to stores [6]. - The move to waive the annual fee is seen as a competitive strategy against Meituan's Dianping, as it aims to attract more merchants to its platform [6]. Group 2 - The annual fee for merchants on Dianping varies from hundreds to thousands of yuan, depending on industry, location, and benefits, with basic services like store setup being free, while advanced marketing features require a paid subscription [6].
高德持续助力商家“减负” 即日起所有餐饮商家免一年入驻年费
Zheng Quan Ri Bao· 2025-09-23 12:40
Core Insights - Alibaba's Gaode has announced a one-year waiver of entry fees for all restaurant merchants, along with various support services such as traffic subsidies, dedicated customer service, and smart cash register solutions [1][2] - The initiative aims to reduce operational costs for restaurant merchants while increasing customer traffic and digital opportunities [1] - This announcement follows the launch of the "Gaode Street Ranking" and "Smoke Fire Good Store Support Plan," which were introduced just ten days prior to further support the restaurant industry [1] Summary by Categories Company Initiatives - Gaode is providing free entry for restaurant merchants and will continuously update measures based on their actual needs to help them gain more business opportunities [1] - The "Gaode Street Ranking" aims to build a real offline service credit system, connecting consumers with well-managed restaurants [2] - The "Smoke Fire Good Store Support Plan" includes over 1 billion yuan in travel and transaction subsidies to encourage consumer visits to physical stores [1][2] User Engagement - Gaode has over 170 million daily active users, making it the largest map and travel app in China [2] - On the first day of the "Gaode Street Ranking" launch, user engagement exceeded 40 million [2]
持续助商家“减负”,高德官宣称即日起所有餐饮商家免一年入驻年费
Yang Zi Wan Bao Wang· 2025-09-23 10:36
Core Insights - Alibaba's Gaode has announced a one-year waiver of entry fees for all restaurant merchants, along with various support services such as traffic subsidies, dedicated customer service, and smart cash register systems [2] - The initiative aims to reduce operational costs for restaurant merchants while increasing customer traffic and digital opportunities [2] Support Measures - **Support One: Waiver of Store Fees** Restaurant merchants can start with zero burden, as the first-year store fee of up to 4,800 yuan is waived [6] - **Support Two: Traffic Subsidy** A traffic subsidy worth 1,000 yuan is provided to help attract customers, with additional incentives for sharing the entry [7] - **Support Three: Consumption Subsidies** The platform will issue over 9.5 billion yuan in consumption subsidies and 2 billion yuan in travel subsidies to boost customer flow during the Golden Week [8] - **Support Four: Smart Cash Register Upgrade** Free upgrades to smart cash register systems will be provided, allowing customers to make payments easily and enjoy discounts [8] - **Support Five: Dedicated Services** Online support services will be available to assist merchants [9] Recent Initiatives - On September 10, Gaode launched the "Gaode Street Ranking" and the "Smoke Fire Good Store Support Plan," aiming to create a new offline service credit system and encourage consumer traffic to physical stores [11] - The "Gaode Street Ranking" has over 1.7 million daily active users, with more than 40 million users on its first day, becoming the largest food and lifestyle ranking in China [11] - In the first week, restaurants listed in the "Gaode Street Ranking" saw a 187% increase in traffic [11]