Core Insights - The company reported 1H25 performance in line with expectations, with revenue of $7.833 billion, a year-on-year increase of 7.1%, and a net profit of $628 million, up 14.2% year-on-year [1] Performance Overview - Milwaukee continues to outperform the industry, while Ryobi achieved high single-digit growth. In 1H25, power tools revenue reached $7.425 billion, growing 7.9% year-on-year, with Milwaukee's revenue increasing by 11.9% in local currency and Ryobi by 8.7% [1] - The floor care business saw revenue of $408 million, a decline of 4.6% year-on-year, primarily due to decreased demand for the VAX brand in the UK and Australia [1] - By region, North America generated $5.872 billion in revenue, up 7.5% year-on-year; Europe saw revenue of $1.401 billion, increasing by 11.9%; other regions contributed $560 million, down 6.5% [1] Profitability and Inventory Management - The company's gross margin improved to 40.3%, up 0.3 percentage points year-on-year, driven by growth in high-value products like Milwaukee and improved profitability in consumer brands [2] - The net profit margin for 1H25 was 8.0%, an increase of 0.5 percentage points year-on-year [2] - R&D expenses as a percentage of revenue rose by 0.5 percentage points to 4.6%, while sales expenses increased by 0.2 percentage points to 17.2%. Management and financial expenses decreased by 0.9 and 0.2 percentage points to 9.5% and 0.7%, respectively [2] - Inventory increased by 6.61% year-on-year as the company raised finished goods stock to prepare for potential tariff changes in the second half of 2025 [2] Market Trends and Economic Indicators - Since 2025, U.S. housing sales have been declining, with new home sales down 6.6% year-on-year in June 2025, and existing home sales remaining flat [2] - Anticipated tariffs led to increased end-user orders and elevated inventory levels in the supply chain [3] - The actual annualized consumption of tools and hardware in the U.S. was $41.94 billion in March 2025, reflecting a year-on-year growth of 3.8%. However, by June, this figure dropped to $39.95 billion, a decline of 3.4% year-on-year [3] Earnings Forecast and Valuation - The company maintains its EPS forecasts for 2025 and 2026 at $0.70 and $0.80, respectively. The current stock price corresponds to P/E ratios of 17.4 and 15.2 for 2025 and 2026 [3] - The target price is set at HKD 115.49, implying P/E ratios of 21.5 and 18.6 for 2025 and 2026, with a potential upside of 22.6% [3]