Overview - The hazelnut industry in China is experiencing growth due to rising living standards and health awareness, with a projected demand of 204,800 tons and a market size of 5.843 billion yuan in 2024 [1][14]. Development History - Hazelnut cultivation began in the 1950s, primarily in Northeast and North China, with small-scale family farming. The industry saw gradual growth until the 1980s and 1990s when market demand increased, leading to a shift from wild collection to commercial production [4]. - The 21st century marked a rapid development phase for the hazelnut industry, supported by government policies promoting cultivation and processing, resulting in a complete industry chain from planting to sales [4]. Market Policies - The Chinese government has implemented various policies to support agricultural development, including initiatives to promote rural revitalization and enhance the quality of agricultural products, creating a favorable environment for the hazelnut industry [7][9]. Industry Chain - The hazelnut industry chain includes upstream activities such as planting and harvesting, midstream processing (initial and deep processing), and downstream sales through various channels including supermarkets and e-commerce platforms [10][12]. Current Development Status - The hazelnut market is expanding with a variety of processed products like hazelnut butter and chocolate, catering to diverse consumer preferences [14]. - In 2024, China is expected to import 3,753.76 tons of hazelnuts, primarily from the United States and Georgia, with an import value of approximately 1.078 million USD [16]. Competitive Landscape - The hazelnut industry in China is characterized by a large number of small-scale producers and cooperatives, with over 80% of registered hazelnut-related companies having a capital of less than 1 million yuan [18]. - Notable companies include Guangdong Nanxing Tian Fruit Nut Products Co., Ltd. and Shandong Sanyang Hazelnut Biotechnology Co., Ltd., which focus on various hazelnut products and processing technologies [20][22]. Future Trends - The industry is expected to focus on developing high-yield, quality hazelnut varieties and adopting modern agricultural technologies to improve efficiency and reduce costs. There will also be an emphasis on health-oriented products, including low-sugar and low-fat options [25].

Core Insights - The 2025 China International Nut Conference was held from August 5 to August 7 in Ningbo, showcasing the growth and opportunities in the nut industry, particularly in the context of increasing health-consciousness among consumers [1][2] - Wonderful Pistachios, a leading integrated pistachio grower, processor, and seller, sponsored the event and highlighted its commitment to quality and market leadership in the Chinese nut sector [2][4] Industry Overview - The international nut market is experiencing significant growth, driven by the rising popularity of healthy eating [2] - The Chinese nut market is also showing steady growth, supported by the successful organization of the conference with nearly a hundred exhibition booths for industry representatives to showcase and exchange ideas [2] Company Highlights - Wonderful Pistachios has established itself as a high-end brand in the nut industry, emphasizing strict quality control and offering premium pistachios sourced from California [2][10] - The company showcased an immersive experience at the conference, demonstrating its operational advantages, including efficient harvesting techniques and global delivery capabilities [4][9] - Wonderful Pistachios offers a variety of flavors, including classic salted, unsalted, and black pepper garlic, catering to diverse consumer preferences [9][11] - The brand is available in major retail chains and online platforms across China, reinforcing its market presence [11]