女性私密健康丨白皮书 核心摘要： 《中国女性私密健康白皮书》 随着《中国妇女发展纲要（2021-2030）》发布，强调全方位提高妇女生命 质量，从健康孕育、改善心理、提高营养、提倡锻炼等多重方面为妇女提供覆盖全生命周期的良好卫生健康 服务，国家和社会层面对于女性私密健康的重视程度达到了前所未有的高度。本报告旨在提供对中国女性私 密健康行业的深入洞察，分析市场发展情况，了解用户选择私密健康产品服务的行为特点，为行业从业者和 投资者等各类主体提供参考与借鉴。 用户观点 女性正在经历私密健康的"认知觉醒"，关注点开始从单一的生理维度向心理、关系等 维度转变 艾瑞调研显示，92.5%的用户认为女性私密健康非常重要。进一步调研她们对于私密健康的概念认 知发现，妇科炎症、月经不调、阴道松弛不敏感等生理问题是她们最频繁提及的关于私密健康的内 容，焦虑、情绪压抑等心理问题也有所提及。另外，巨量算数显示，2025年1.7-1.14期间，抖音用 户对"女性私密健康"词条相关的搜索内容虽然大部分聚焦于生理层面，但关爱女性等心理层面和夫 妻生活、两性健康等关系层面也获得一定热度。这表明，女性对私密健康的理解已经开始从单一生 理角度的 ...

Core Viewpoint - The report emphasizes the increasing importance of women's intimate health in China, driven by national policies and societal awareness, highlighting a shift in women's understanding from purely physiological aspects to a more holistic view that includes psychological and relational dimensions [1][2][5]. User Perspectives - Women are experiencing a "cognitive awakening" regarding intimate health, with 92.5% recognizing its significance. Common concerns include gynecological issues and psychological factors like anxiety [2][5]. - The understanding of intimate health is evolving from a narrow focus on physical health to encompass psychological and relational aspects, indicating a broader awareness among women [2][5]. Industry Development Status: Demand Side - There is a need for continuous market education as 61.6% of women still have limited awareness of intimate health. The demand for education is crucial to meet contemporary women's self-exploration and health management needs [11]. - The market is witnessing a diversification of needs, with a growing emphasis on postpartum recovery and ovarian care, alongside a cautious consumer attitude towards efficacy and safety [11]. Industry Development Status: Supply Side - The supply side is characterized by a proliferation of intimate health institutions, which are beginning to offer comprehensive solutions across the entire lifecycle. However, issues such as professionalism and compliance remain challenges [14]. - The market is transitioning from rapid growth to a phase of consolidation, where only the most capable and compliant providers will thrive [14]. Market Size - The intimate health industry is projected to exceed 1 trillion yuan by 2027 and 2 trillion yuan by 2030, demonstrating strong resilience and growth potential [17]. Consumer Segmentation - The "Self-Care Young Women" demographic primarily consists of unmarried individuals living in first and new-tier cities, who prioritize self-care and have relatively low responsibilities [20]. - The "Elegant Mothers" demographic, typically married with children, faces increased pressure and a decline in self-care focus post-childbirth, leading to a rise in intimate health issues [23][28]. - The "Multi-Tasking Warriors" demographic, often married with children, experiences significant stress from various life responsibilities, impacting their intimate health [30]. Awareness and Behavior - 82.8% of women report facing intimate health issues, with gynecological infections being a common concern across all age groups. Younger women particularly struggle with menstrual irregularities [48]. - Women prefer regular, home-based intimate health care products, but only 40% maintain a high frequency of care, indicating a need for improved awareness and preventive habits [51]. Product Awareness and Preferences - Safety and efficacy are the primary concerns for women when selecting intimate health products, with online platforms being the main source of information [54][55]. - Women show a strong preference for intimate treatments and therapies, particularly as they age and face increased health challenges [57]. Decision-Making Factors - Health awareness and psychological needs drive women's purchasing decisions for intimate health products, with a rational approach to product selection [60]. - Only 24.5% of women express high satisfaction with intimate health products, with older women showing greater awareness of product value [64]. Future Trends - The intimate health market is expected to evolve towards more personalized, comprehensive care solutions, reflecting a shift in consumer expectations for long-term health management [70]. - The market will likely see increased competition and a focus on professional and differentiated services as consumer awareness and demand grow [73][76].