随着女性健康意识的提升，私密健康也开始受到女性的关注，两性，特别是女性私密健康相关内容也 从"难以启齿"开始走到阳光之下。有调查显示，妇科炎症、月经不调、阴道松弛不敏感等生理问题成为 女性最频繁提及的私密健康相关内容。如何维护自身私密健康，也越来越成为不同年龄段女性的共同需 求。 意识和需求的提升，也促进了市场的繁荣。中研普华发布的报告数据显示，中国女性私护品市场呈现出 加速渗透态势，2023年中国女性私护品市场规模达480亿元，同比增长28.6%，五年复合增长率为 24.3%。与此同时，消费群体也呈现出多元化趋势，从年轻女性、已婚已育女性到退休群体的全年龄群 体，都成为女性私护市场的重点消费人群。 新京报消费研究院调研发现，市场规模快速扩容的同时，虚假宣传、畸形营销等乱象在女性私护领域时 有发生，普通日用品、食品或"消"字号产品宣称功效、低俗营销等，成为影响这一市场健康发展的重要 因素。 女性私密健康市场加速扩容 曾几何时，私密健康话题一度是女性乃至社会"难以启齿"的话题。近年来，随着经济水平和受教育程度 的提升，女性对自身健康愈加重视，特别是随着女性对私密健康的关注增加，私密健康话题开始出现在 社交网络等 ...

Core Viewpoint - The article discusses the rise and fall of "聚泰荷" (Juytaihe), a company led by Zheng Xiuli, which promoted a controversial health project targeting women, ultimately leading to allegations of illegal fundraising and fraud [1][2][19]. Company Overview - Zheng Xiuli, the chairman of 聚泰荷, presents herself as a successful entrepreneur who empowers women through a project called "泰式古法徒手私密" (Thai-style manual intimacy), claiming it can provide long-lasting health benefits [1][4]. - The company reportedly generated nearly 10 billion yuan in annual sales over four years, expanding its network across China and internationally [1]. - The business model primarily attracted female participants, including stay-at-home mothers and older women, who were motivated by promises of economic independence and entrepreneurship [1][3]. Business Model and Practices - 聚泰荷 operated on a multi-level marketing structure, relying heavily on recruitment and a pyramid scheme-like approach, where profits were derived from bringing in new members rather than actual product sales [3][25]. - Participants were encouraged to invest significant amounts of money, with initial fees for experiences starting at 39,800 yuan, and higher investments promised greater returns [8][16]. - The company utilized emotional appeals and success stories to attract and retain participants, creating a community atmosphere that emphasized personal empowerment and financial success [12][13]. Legal Issues and Investigations - In December 2025, police in Qingdao took action against 聚泰荷, leading to the detention of Zheng Xiuli and investigations into allegations of illegal fundraising and fraud [2][19]. - By early 2026, the company's offices were closed, and attempts to contact its registered entities yielded no response, indicating a collapse of operations [2][19]. - Reports indicated that many agents began to realize the unsustainable nature of the business model, leading to widespread disillusionment and financial loss among participants [3][19]. Impact on Participants - Many agents, including those who had invested substantial amounts, faced significant financial losses and emotional distress as the company collapsed [20][22]. - The article highlights personal stories of individuals who were drawn into the scheme, illustrating the psychological and social factors that contributed to their involvement [11][12][18]. - Despite the legal troubles, some participants continued to defend the company, reflecting the deep psychological investment and community ties formed within the organization [24][25].

Core Insights - The article emphasizes the increasing importance of women's intimate health in China, driven by national policies and societal awareness, highlighting a shift towards comprehensive health services that encompass physical, psychological, and relational aspects [1][2][5]. User Perspectives - Women are experiencing a "cognitive awakening" regarding intimate health, shifting their focus from purely physiological issues to include psychological and relational dimensions, with 92.5% recognizing its significance [2][5]. - A significant portion of women (82.8%) report facing various intimate health issues, with gynecological infections and menstrual irregularities being the most common concerns across different age groups [48]. Industry Development Status: Demand Side - There is a need for continuous market education as 38.4% of women understand intimate health, but 60% still have limited awareness, indicating a gap that needs to be addressed [11]. - The demand for intimate health products is diversifying, with a growing emphasis on postpartum recovery and ovarian care, alongside a cautious consumer attitude towards efficacy and safety [11][14]. Industry Development Status: Supply Side - The market is witnessing a proliferation of intimate health institutions, but many face challenges such as inadequate service quality and compliance issues, leading to a potential phase of consolidation [14][17]. - The intimate health sector is expected to grow significantly, with projections indicating a market size exceeding 1 trillion by 2027 and 2 trillion by 2030 [17]. Market Segmentation - The "Yueji Girl" demographic, primarily unmarried women in first and new first-tier cities, shows a strong focus on self-care and intimate health awareness [20]. - The "Elegant Mom" group, consisting of married women in second and third-tier cities, faces increased pressure and health concerns post-childbirth, leading to a shift in their health priorities [23][28]. Consumer Behavior - Women are increasingly seeking intimate health products and services driven by health awareness and psychological needs, with a rational decision-making process that involves thorough research before purchase [60]. - Satisfaction levels with intimate health products are low, with only 24.5% expressing high satisfaction, particularly among women aged 36-55 who are more attuned to the value of these products [64]. Industry Trends - The intimate health market is evolving towards a more professional and differentiated landscape, with a focus on safety, efficacy, and consumer education as key drivers for sustainable growth [73]. - The liberation of women's needs is leading to the emergence of high-potential niche markets, particularly in areas like menopause management and pelvic health, which are expected to see significant growth [76].

Core Viewpoint - The report emphasizes the increasing importance of women's intimate health in China, driven by national policies and societal awareness, highlighting a shift in women's understanding from purely physiological aspects to a more holistic view that includes psychological and relational dimensions [1][2][5]. User Perspectives - Women are experiencing a "cognitive awakening" regarding intimate health, with 92.5% recognizing its significance. Common concerns include gynecological issues and psychological factors like anxiety [2][5]. - The understanding of intimate health is evolving from a narrow focus on physical health to encompass psychological and relational aspects, indicating a broader awareness among women [2][5]. Industry Development Status: Demand Side - There is a need for continuous market education as 61.6% of women still have limited awareness of intimate health. The demand for education is crucial to meet contemporary women's self-exploration and health management needs [11]. - The market is witnessing a diversification of needs, with a growing emphasis on postpartum recovery and ovarian care, alongside a cautious consumer attitude towards efficacy and safety [11]. Industry Development Status: Supply Side - The supply side is characterized by a proliferation of intimate health institutions, which are beginning to offer comprehensive solutions across the entire lifecycle. However, issues such as professionalism and compliance remain challenges [14]. - The market is transitioning from rapid growth to a phase of consolidation, where only the most capable and compliant providers will thrive [14]. Market Size - The intimate health industry is projected to exceed 1 trillion yuan by 2027 and 2 trillion yuan by 2030, demonstrating strong resilience and growth potential [17]. Consumer Segmentation - The "Self-Care Young Women" demographic primarily consists of unmarried individuals living in first and new-tier cities, who prioritize self-care and have relatively low responsibilities [20]. - The "Elegant Mothers" demographic, typically married with children, faces increased pressure and a decline in self-care focus post-childbirth, leading to a rise in intimate health issues [23][28]. - The "Multi-Tasking Warriors" demographic, often married with children, experiences significant stress from various life responsibilities, impacting their intimate health [30]. Awareness and Behavior - 82.8% of women report facing intimate health issues, with gynecological infections being a common concern across all age groups. Younger women particularly struggle with menstrual irregularities [48]. - Women prefer regular, home-based intimate health care products, but only 40% maintain a high frequency of care, indicating a need for improved awareness and preventive habits [51]. Product Awareness and Preferences - Safety and efficacy are the primary concerns for women when selecting intimate health products, with online platforms being the main source of information [54][55]. - Women show a strong preference for intimate treatments and therapies, particularly as they age and face increased health challenges [57]. Decision-Making Factors - Health awareness and psychological needs drive women's purchasing decisions for intimate health products, with a rational approach to product selection [60]. - Only 24.5% of women express high satisfaction with intimate health products, with older women showing greater awareness of product value [64]. Future Trends - The intimate health market is expected to evolve towards more personalized, comprehensive care solutions, reflecting a shift in consumer expectations for long-term health management [70]. - The market will likely see increased competition and a focus on professional and differentiated services as consumer awareness and demand grow [73][76].