Core Viewpoint - The report emphasizes the increasing importance of women's intimate health in China, driven by national policies and societal awareness, highlighting a shift in women's understanding from purely physiological aspects to a more holistic view that includes psychological and relational dimensions [1][2][5]. User Perspectives - Women are experiencing a "cognitive awakening" regarding intimate health, with 92.5% recognizing its significance. Common concerns include gynecological issues and psychological factors like anxiety [2][5]. - The understanding of intimate health is evolving from a narrow focus on physical health to encompass psychological and relational aspects, indicating a broader awareness among women [2][5]. Industry Development Status: Demand Side - There is a need for continuous market education as 61.6% of women still have limited awareness of intimate health. The demand for education is crucial to meet contemporary women's self-exploration and health management needs [11]. - The market is witnessing a diversification of needs, with a growing emphasis on postpartum recovery and ovarian care, alongside a cautious consumer attitude towards efficacy and safety [11]. Industry Development Status: Supply Side - The supply side is characterized by a proliferation of intimate health institutions, which are beginning to offer comprehensive solutions across the entire lifecycle. However, issues such as professionalism and compliance remain challenges [14]. - The market is transitioning from rapid growth to a phase of consolidation, where only the most capable and compliant providers will thrive [14]. Market Size - The intimate health industry is projected to exceed 1 trillion yuan by 2027 and 2 trillion yuan by 2030, demonstrating strong resilience and growth potential [17]. Consumer Segmentation - The "Self-Care Young Women" demographic primarily consists of unmarried individuals living in first and new-tier cities, who prioritize self-care and have relatively low responsibilities [20]. - The "Elegant Mothers" demographic, typically married with children, faces increased pressure and a decline in self-care focus post-childbirth, leading to a rise in intimate health issues [23][28]. - The "Multi-Tasking Warriors" demographic, often married with children, experiences significant stress from various life responsibilities, impacting their intimate health [30]. Awareness and Behavior - 82.8% of women report facing intimate health issues, with gynecological infections being a common concern across all age groups. Younger women particularly struggle with menstrual irregularities [48]. - Women prefer regular, home-based intimate health care products, but only 40% maintain a high frequency of care, indicating a need for improved awareness and preventive habits [51]. Product Awareness and Preferences - Safety and efficacy are the primary concerns for women when selecting intimate health products, with online platforms being the main source of information [54][55]. - Women show a strong preference for intimate treatments and therapies, particularly as they age and face increased health challenges [57]. Decision-Making Factors - Health awareness and psychological needs drive women's purchasing decisions for intimate health products, with a rational approach to product selection [60]. - Only 24.5% of women express high satisfaction with intimate health products, with older women showing greater awareness of product value [64]. Future Trends - The intimate health market is expected to evolve towards more personalized, comprehensive care solutions, reflecting a shift in consumer expectations for long-term health management [70]. - The market will likely see increased competition and a focus on professional and differentiated services as consumer awareness and demand grow [73][76].

Core Insights - The female health food industry is a niche market designed to meet the specific physiological stages, nutritional needs, and health issues of women, with products optimized through functional ingredients or nutritional formulations to help maintain health, prevent diseases, or improve sub-health conditions [1][2][5] Market Overview - The "her economy" in China is projected to reach a total consumption scale of 12 trillion yuan in 2024 and approximately 15 trillion yuan by 2025, indicating strong growth momentum [5] - The female health food market in China has shown rapid growth, with a market size of approximately 237.9 billion yuan in 2022, expected to reach about 277.8 billion yuan by 2024, and is anticipated to exceed 300 billion yuan by 2025 [9] Industry Definition and Classification - The female health food industry is categorized based on physiological stages (e.g., menstruation, pregnancy, menopause), functional demands (e.g., beauty and anti-aging, metabolic management, emotional and sleep support, bone health), product forms (e.g., traditional forms, modern functional foods, beverages), and ingredient characteristics (e.g., natural traditional tonics, scientifically formulated, functional additives) [2][3] Current Development Status - The rise of the "her economy" has led to increased health awareness among women, with nearly 75% of household consumption decisions being made by women, showcasing their independent and rational consumption attitudes [7] - 65% of female consumers believe that specific ingredients in health foods can improve health through dietary supplementation, while 62% feel that emotional needs can also be met through health foods [7] Industry Chain Structure - The upstream of the female health food industry includes raw materials such as vitamins, protein sources, plant extracts, probiotics, collagen, and packaging materials; the midstream involves production and processing; and the downstream consists of sales channels, including e-commerce platforms and offline retail [11] Competitive Landscape - The market is experiencing explosive growth driven by the rising social status and health awareness of women, with significant growth in menstrual management, ovarian care, and anti-aging segments [17] - Key players in the menstrual management segment include companies like Laiwu Wanxing Fruit and Vegetable Food Processing Co., Ltd. and Shandong Wanxing Food Co., Ltd. [17] Future Trends - The female health food market is expected to continue its growth trajectory, driven by the diversification of consumer demands and the shift towards more refined and natural product innovations [20]