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观察·支持婚育政策效果显现 “婚旅”服务提质升级推升“浪漫经济”热力
Yang Shi Wang· 2025-11-24 07:08
Group 1 - The number of marriage registrations in China increased to 5.152 million pairs in the first three quarters of 2025, showing a rise of 405,000 pairs compared to the same period in 2024, indicating the effectiveness of policies supporting marriage and childbirth [1] - The newly revised Marriage Registration Regulations, effective from May 10, 2025, allow couples to register their marriage nationwide, with over 260,000 registrations processed under this system in the past six months [3] - Various local governments have extended marriage leave to encourage marriage and childbirth, with 29 provinces implementing longer marriage leave, with some regions offering up to 30 days [5] Group 2 - Several cities in Zhejiang province have introduced marriage consumption vouchers for newlyweds, while Luliang City in Shanxi Province offers a reward of 1,500 yuan for couples registering their marriage under specific conditions [7][8] - In Liuzhou, Guangxi, the establishment of distinctive marriage registration venues has been promoted to expand the "wedding tourism economy," enhancing the appeal of destination weddings [9] - Liuzhou's marriage registration office has seen a 15.97% year-on-year increase in registrations, with 14,874 pairs registered from January to October 2025, including 211 cross-regional registrations [14] Group 3 - Dali, Yunnan, is transforming into a "Chinese wedding destination" by leveraging its natural beauty and the nationwide marriage registration policy, leading to a burgeoning wedding industry [15] - The number of marriage registrations in Dali surged to 3,100 pairs from May 10 to November 2025, a year-on-year increase of 1,400 pairs, reflecting a growing market for wedding-related services [19] - The wedding industry in Dali has developed a complete industrial chain involving over 200 market entities, covering planning, photography, makeup, and venue services, indicating a trend towards brand and high-end wedding services [21] Group 4 - Dali's "romantic economy" is undergoing a qualitative leap, shifting from competing on scenery to enhancing service quality and expanding its market reach [22] - The wedding industry in Dali is evolving towards customization and high-end services, driven by policy changes and market competition, creating sustainable competitive advantages [26] - Dali's public transport company has introduced a "wedding bus" service, enhancing the romantic experience for couples and serving over 20 pairs so far [28]