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财经聚焦|“云端”登记、雪山见证,“婚旅经济”玩出甜蜜新花样
Xin Hua She· 2025-11-04 13:03
Core Insights - The implementation of the revised Marriage Registration Regulations on May 10 allows couples to register their marriage nationwide, leading to over 260,000 couples utilizing the "nationally unified" marriage registration in the past six months [1] - The "wedding travel economy" is emerging as a new trend, driven by policy support and changing consumer preferences among the younger generation [1][5] Group 1: Wedding Travel Trends - Destination weddings are gaining popularity, with nearly 600 couples getting married daily in scenic locations like Dali and Lijiang [2] - The concept of "wedding travel" combines travel and ceremony, transforming traditional wedding experiences into a more relaxed and enjoyable "micro-vacation" [2] - New wedding venues, such as the 22,000 square meter "Tangyue Wedding Hall" in Chengdu, are innovating by integrating ecological and cultural experiences into wedding ceremonies [2][4] Group 2: Policy and Economic Impact - The "nationally unified" marriage registration policy has significantly boosted destination weddings, with a notable increase in cross-regional registrations since its implementation [6][7] - Various local governments are launching initiatives to attract couples, such as offering lifetime free admission to scenic spots for newlyweds and extending marriage registration hours during holidays [7] - The wedding registration process is being transformed into a memorable experience, with unique locations and thematic elements enhancing the overall appeal [6][8] Group 3: Industry Development - The wedding travel economy is supported by a growing number of service providers, with Dali's wedding industry projected to host over 5,000 destination weddings and generate nearly 1.8 billion yuan in annual revenue [9] - Cities like Shanghai are developing action plans to integrate wedding services with tourism, culture, and finance, fostering a vibrant industry ecosystem [9][10] - Creative experiences and cultural elements are becoming essential in meeting the new consumer demands within the wedding travel economy [10][13]