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首个“企业十亿级”生育补贴成果显著!飞鹤12 亿生育补贴计划全面落地
Bei Jing Shang Bao· 2025-04-16 08:35
Core Viewpoint - China Feihe has launched a nationwide maternity subsidy program worth 1.2 billion yuan, providing at least 1,500 yuan in subsidies to eligible pregnant families, which has received enthusiastic responses from over 50,000 applicants within just ten days of its initiation [1][3][13]. Group 1: Subsidy Program Details - The subsidy program is aimed at pregnant families across the country, covering families with one, two, or more children, breaking regional limitations and expanding its reach [5][13]. - The subsidy includes Feihe's maternal milk powder and the premium Star Flying Series products, along with ten supportive services such as online and offline pregnancy services, breastfeeding support, postpartum care guidance, expert consultations, and courses [5][10]. - The application process involves submitting identity information, receiving assistance from Feihe volunteers, and undergoing AI and manual review within seven working days [12]. Group 2: Company Response and Market Position - Feihe is the first private enterprise to respond to national calls for maternity subsidies, setting a benchmark with its "ten billion-level" subsidy initiative [1][19]. - The Star Flying Series, a top-selling product in Feihe's offline channels, utilizes the latest research on breast milk to enhance the quality of life for families while reducing costs [13]. - Feihe has established deep collaborations with over 20 renowned universities and institutions globally to advance research in brain nutrition and product innovation [17]. Group 3: Social Responsibility and Community Engagement - Feihe actively engages in public welfare, contributing over 800 million yuan to various causes, including medical assistance, educational support, and maternal and infant care [19]. - The company has implemented a comprehensive public welfare action system, providing free pregnancy check-ups, nutritional consultations, and parenting guidance to help families raise children scientifically [19].