Group 1 - The company has signed a memorandum of understanding with a new partner to expand its strategic cooperation in the development, production, sales, and leasing of water dispensers in China and overseas [1][2] - The memorandum builds on a previous strategic cooperation agreement announced on July 4, 2025, focusing on integrating advanced water management solutions and enhancing media and advertising capabilities in high-traffic urban areas [1][2] - The new partner is a high-tech company based in Shenzhen, specializing in omnichannel new media operations and enterprise digital transformation services, aiming to create a new ecosystem for third industry services [1] Group 2 - The memorandum signifies the continuation of the company's strategic efforts in the media and advertising industry, leveraging the established network and expertise of the new partner in China and overseas [2] - The arrangement aims to integrate dynamic content on displays in high-traffic areas, enhancing brand visibility and promoting consumer interaction through functional devices like water dispensers [2] - The company views the signing of the memorandum as a prudent move to advance its strategic goals in media and advertising, utilizing innovative forms such as KOL-led activities and interactive content to enhance its digital advertising service portfolio [2]

Core Viewpoint - The memorandum of understanding (MOU) establishes a strategic partnership between the company, its business partners, and a new partner, Shenzhen Dabai Times Technology Co., Ltd., to expand the development, production, sales, and leasing of water dispensers in China and overseas, focusing on integrating advanced water management solutions and enhancing media and advertising capabilities in high-traffic urban areas [1][2][3]. Group 1: Strategic Collaboration - The MOU builds on a previous strategic cooperation agreement announced on July 4, 2025, and aims to leverage the new partner's expertise in omnichannel new media and digital transformation to drive innovative developments in dynamic advertising integration [1][2]. - The collaboration will utilize the new partner's strengths as an operator of screens and displays for water machines and other IoT devices, enhancing the company's media and advertising coverage in central business districts (CBDs) in China [2][3]. Group 2: Advertising and Media Integration - The MOU outlines a framework for expanded cooperation, focusing on the joint development, production, sales, and leasing of smart water dispensers and related IoT devices, integrating advertising screens on partner devices to promote dynamic content display [2][3]. - The advertising business will operate independently under the company's supervision, with the new partner managing the advertising ecosystem's business development and operations using its new media expertise [2][3][4]. Group 3: Data Analysis and Consumer Engagement - Data analysis and consumer behavior research are key components of the collaboration, utilizing advanced analytical tools to track engagement metrics and consumer behavior patterns related to advertisements displayed on water dispensers and other IoT devices [3][4]. - The company will guide data analysis efforts, helping to shape content and adjust strategies based on consumer preferences and trends, thereby supporting more precise advertising delivery [4][5]. Group 4: Market Expansion and Innovation - The MOU emphasizes utilizing high-traffic areas such as office buildings, shopping malls, and public transport hubs to expand strategic collaboration, turning water dispensers and IoT devices into key touchpoints for brand engagement [5][6]. - The partnership aims to diversify the company's digital advertising services amid the digital media transformation wave, providing brands with effective channels to reach target audiences [5][6].

Group 1 - The core point of the article highlights that the shareholders of Yuanxiang Group (08401) transferred shares from Softbank China Financial Services to Ruicheng Securities, with a market value of HKD 5.6905 million, accounting for 7.43% of the total shares [1] - Yuanxiang Group has entered into a non-binding strategic cooperation agreement with Shenzhen Shangshan Zhenxuan Supply Chain Co., Ltd., a leading innovative water machine supplier, to jointly develop, produce, sell, and lease water dispensers in China and overseas [1] - This partnership aims to enhance the company's media and advertising coverage in China's central business districts [1]