Core Insights - The domestic pet economy has seen significant growth, with 4.474 million related enterprises existing as of April this year, a threefold increase from 2021, and over 77% of these companies established within the last three years [1] - The overseas market is becoming increasingly competitive, particularly in high-value markets like Europe and the US, leading to a downward trend in product prices [1] - Companies are focusing on building brand awareness and user reputation as a long-term strategy to remain competitive in the market [1] Industry Trends - The pet products sector includes various categories such as leashes, cleaning supplies, bedding, feeding utensils, clothing, and toys [2] - Companies are categorized into two main types for overseas expansion: supply chain enterprises that manufacture products for major retailers and new consumer brands that focus on brand building [2][3] - Supply chain companies like Tianyuan Pet have adopted a strategy of participating in international exhibitions and acquiring foreign brands to enhance their market presence [2] Market Dynamics - New consumer brands are targeting Southeast Asia for initial expansion due to its rapid growth and lack of dominant players, allowing them to gain a first-mover advantage [3] - Intense competition has led to price compression in the pet products market, prompting companies to innovate with "AI+" smart pet products to differentiate themselves [3][4] - The global smart pet products market reached $4.2 billion in sales by 2023, with significant price competition emerging as many similar products enter the market [4] Consumer Behavior - The acceptance of smart pet products in overseas markets is currently limited due to product maturity, necessitating ongoing investment and product iteration [5] - Establishing brand awareness in the pet products sector is challenging, as consumer purchasing decisions are often influenced by product effectiveness and perceived value [6] - Companies are encouraged to create standout products to build a positive reputation and gradually establish brand identity, similar to strategies used in the baby products sector [7]

高速增长的市场正在吸引更多中国企业进入。有数据显示，截至2025年4月底，国内现存的宠物经济相 关企业达到447.4万家，数量是2021年的3倍多，其中超过77%的企业成立时间不到3年。根据淘宝出海 发布的海外宠物消费趋势，今年海外618大促期间，超3万家宠物商家参与天猫618出海，其中1000多个 商家跨境成交额同比翻倍。 玩家陡然增多，极大丰富了海外供给，也在重塑市场竞争格局，一方面卷动市场整体价格下降，尤其在 以高客单价产品为主的欧美市场；另一方面随着技术和制造水平的提高，宠物用品也在向智能化的方向 迭代。 当下，宠物消费已脱离"疫情短期刺激"，转向由人口结构变迁、情感需求升级和科技赋能为驱动的长期 增长范式。"它经济"增长整体表现亮眼，全球市场规模超过1500亿美元，其中宠物用品类目正在成为继 宠物食品之后的第二大增长赛道。Euromonitor数据显示，2015-2021年，全球宠物用品市场规模增至 443.6亿美元，年复合增长率达6.7%。 面对这样的海外市场环境，不同类型的宠物用品企业，感受不尽相同。 过去几年新消费趋势下涌现出的新品牌，借助擅长的电商渠道运营与社媒营销，迅速打开东南亚市场， 但 ...

Group 1 - The article discusses the importance of building a unified consumer market in China, emphasizing the government's ongoing commitment to this initiative since 2021 [2][3] - The author highlights the shift in Guangdong's economic model from export and investment-driven to consumption-driven, suggesting that this transition is crucial for sustainable growth [2] - The article introduces the concept of exploring representative entrepreneurs in the Pearl River Delta region to understand their contributions to consumer market development [3] Group 2 - The article features Shenzhen Qianhai Homan Technology Co., Ltd., which has achieved impressive growth, reaching an annual sales figure of approximately 400 million yuan in 2023 [4] - Homan's success is attributed to the rapid development of China's pet market, driven by younger generations who are increasingly adopting pets as family members [4][5] - The company focuses on combining technology and emotional value in its products, addressing real user pain points to capture a leading position in the trillion-yuan pet market [4][6] Group 3 - Homan's product development is driven by a commitment to quality and innovation, with a focus on creating unique, high-quality products rather than competing solely on price [6][7] - The founder, Liu Kun, emphasizes the importance of understanding market needs and creating new demand through innovative product categories [8][9] - Homan's brand strategy includes leveraging social media and community-driven marketing to build brand loyalty and awareness [10][11] Group 4 - Homan has successfully developed a range of products, including smart drying machines and automatic cat litter boxes, addressing traditional pain points in pet care [12] - The company anticipates continued growth in the pet economy, with plans to expand its product offerings to include dog-related products and smart home integrations [12] - Liu Kun believes that the brand's understanding of consumer needs and lifestyle is key to its success, as evidenced by high consumer loyalty and anticipation for new product launches [11][12] Group 5 - The article discusses the broader implications of brand building in the consumer market, highlighting the need for brands to create new market demands and emotional connections with consumers [14][16] - Liu Kun advocates for stronger intellectual property protection to foster innovation and brand development within the industry [15] - The article concludes with a call for a shift in policy focus towards supporting consumer-side innovation and brand building, which is essential for the transformation of China's economy [16][17]

内容概要：宠物智能用品是指使用自动化技术，具有计算处理能力，可以与智能终端进行数据互动的智 能化宠物用设备。近年来伴随着养宠观念的变化，"科学养宠""精细化养宠"成为潮流，我国宠物用品市 场迎来迭代发展，智能养宠、科技养宠更是促使宠物智能用品行业展现出显著的增长势头，全国宠物智 能用品市场规模呈现不断扩大态势。数据显示，2024年我国宠物智能用品市场规模已从2018年的29亿元 增长至53亿元。预计未来，我国宠物智能用品仍具有巨大的发展潜力和广阔的市场前景，市场规模将持 续上涨。根据市场预测，到2026年国内宠物智能用品市场规模有望达到65亿元左右。 一、行业概况 宠物智能用品是指使用自动化技术，具有计算处理能力，可以与智能终端进行数据互动的智能化宠物用 设备。根据产品功能性，宠物智能用品可分为智能喂食设备、智能居住设备、智能逗宠设备等几大类， 代表产品包含有智能猫砂盆、智能喂食器、智能饮水机、智能摄像头、智能牵引绳、智能烘干机、智能 猫窝、伴宠机器人、智能逗宠棒、智能定位器等。 宠物智能用品行业产业链上游为零部件及原材料供应环节，主要包括芯片、橡胶、不锈钢、PP材料、 过滤网、轮组、ABS材料等。产业链中游 ...

Core Insights - The pet industry is experiencing significant growth, driven by diverse consumer demands and technological advancements in pet products [1][4] Group 1: Event Overview - The 2025 TOPS Pet Expo was held at the Shanghai National Exhibition and Convention Center from May 8 to 11, covering over 100,000 square meters with more than 1,200 exhibitors and over 8,000 brands [1] - The expo showcased a wide range of products, including pet food, supplies, and medical services, reflecting the industry's diversification and increasing consumer engagement [1] Group 2: Trends in Pet Nutrition - The pet food sector is the largest sub-industry within the pet market, characterized by a shift towards scientific, refined, and anthropomorphic feeding practices [2] - Brands are moving from basic feeding to customized nutrition, addressing specific needs at different life stages of pets, such as high-quality protein for kittens and joint health for older cats [2] - New product innovations include advanced technologies like micro-emulsification to enhance nutrient absorption and formulations that support pet health, such as Omega-3 for fur care [2][3] Group 3: Technological Advancements - The pet supplies segment is also evolving with digital and smart innovations, such as AI-enabled litter boxes and UV sterilizing water dispensers, enhancing pet care [4] - The market potential is underscored by data indicating that the urban pet consumption market in China is projected to reach 300.2 billion yuan in 2024, growing by 7.5% from 2023, with expectations to exceed 400 billion yuan by 2027 [4] Group 4: Growth in Small and Exotic Pets - The small and exotic pet sector is expanding rapidly, with the expo's small pet area increasing by 120% year-on-year, and the overall market size surpassing 10 billion yuan [5] - The user base for small and exotic pets has exceeded 20 million, with over 60% being new pet owners, indicating a high growth rate from a low base [5]