Core Viewpoint - The traditional craft of Xuan paper making in Jingxian, Anhui, has been preserved and modernized, showcasing its cultural significance and economic potential through various initiatives, including tourism and e-commerce [1][4][6]. Group 1: Traditional Craft and Production - The Xuan paper production process is intricate, involving over 108 steps and requiring raw materials like Qingtan bark and Shatian rice straw, with a total production time of up to six or seven years for high-quality paper [2][3]. - Jingxian has a robust Xuan paper industry with over 530 enterprises, including five large-scale companies, producing approximately 350 tons of Xuan paper and 20,000 tons of painting paper annually, achieving a market share of about 60% in China [3]. Group 2: Cultural Tourism Integration - The Jingxian Xuan Paper Market, a key cultural tourism project, spans around 40,000 square meters and has attracted approximately 36,000 visitors in 2023, offering interactive experiences in traditional paper-making [4][5]. - The Xuan Paper Town, initiated in 2017, aims to blend traditional culture with modern tourism, hosting events like the "Cultural Week" in 2024, which is expected to attract a significant number of visitors and generate substantial revenue [5]. Group 3: E-commerce and Digital Marketing - The rise of e-commerce and live streaming has transformed the sales landscape for Xuan paper, with businesses like Heyi Wenfang reporting revenues of over 24 million yuan in 2024, leveraging online platforms to reach a broader audience [6][7]. - Jingxian has implemented policies to support e-commerce development, including financial incentives and training programs, resulting in a thriving digital marketplace with over 1,300 e-commerce entities and annual sales of approximately 500 million yuan in the cultural products sector [7].