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Core Viewpoint - The traditional craft of Xuan paper making in Jingxian, Anhui, has been preserved and modernized, showcasing its cultural significance and economic potential through various initiatives, including tourism and e-commerce [1][4][6]. Group 1: Traditional Craft and Production - The Xuan paper production process is intricate, involving over 108 steps and requiring raw materials like Qingtan bark and Shatian rice straw, with a total production time of up to six or seven years for high-quality paper [2][3]. - Jingxian has a robust Xuan paper industry with over 530 enterprises, including five large-scale companies, producing approximately 350 tons of Xuan paper and 20,000 tons of painting paper annually, achieving a market share of about 60% in China [3]. Group 2: Cultural Tourism Integration - The Jingxian Xuan Paper Market, a key cultural tourism project, spans around 40,000 square meters and has attracted approximately 36,000 visitors in 2023, offering interactive experiences in traditional paper-making [4][5]. - The Xuan Paper Town, initiated in 2017, aims to blend traditional culture with modern tourism, hosting events like the "Cultural Week" in 2024, which is expected to attract a significant number of visitors and generate substantial revenue [5]. Group 3: E-commerce and Digital Marketing - The rise of e-commerce and live streaming has transformed the sales landscape for Xuan paper, with businesses like Heyi Wenfang reporting revenues of over 24 million yuan in 2024, leveraging online platforms to reach a broader audience [6][7]. - Jingxian has implemented policies to support e-commerce development, including financial incentives and training programs, resulting in a thriving digital marketplace with over 1,300 e-commerce entities and annual sales of approximately 500 million yuan in the cultural products sector [7].

Core Insights - The article highlights the historical significance of Xuan paper and its revival through the efforts of the New Fourth Army during the Second Sino-Japanese War, emphasizing the cultural heritage and economic potential of the Xuan paper industry in modern times [1][2][3] Group 1: Historical Context - In 1938, the New Fourth Army established its headquarters in Jingxian, Anhui, where they initiated efforts to protect the Xuan paper industry, which was severely impacted by war and displacement [1] - The establishment of the "Xuan Paper Production Cooperative" by the New Fourth Army aimed to preserve traditional paper-making techniques and ensure a stable supply of paper for propaganda, leading to the publication of the influential "Kangdi Bao" [1] Group 2: Cultural Heritage and Modern Revival - Xuan paper was recognized as a national intangible cultural heritage in 2006, and Jingxian has since integrated the Xuan paper industry with tourism and cultural creativity, marking a significant transformation from traditional paper selling to cultural experiences [2] - The Xuan Paper Town has become a cultural hub, attracting 410,000 visitors in 2024, a 64% increase year-on-year, and creating approximately 850 jobs across related industries [2] Group 3: Community Engagement and Future Prospects - Jingxian is actively promoting the integration of the Xuan paper industry with red tourism and cultural festivals, creating a vibrant environment for both heritage preservation and economic development [3] - Younger generations are increasingly involved in preserving Xuan paper traditions, ensuring the continuation of its cultural narrative and craftsmanship [3]

Group 1 - Postal Savings Bank of China (PSBC) is actively providing financial support to small and medium-sized enterprises (SMEs) in the cultural and creative industry, particularly in the Xuan paper and Four Treasures of Study sectors [1][3] - The bank has implemented a monthly routine of visiting local businesses to understand their financial needs and offer tailored loan solutions, such as the 2 million yuan loan provided to Anhui Xuan Yan Cultural Co., Ltd. in 2022 [1][3] - As of early 2025, PSBC's Xuan City branch has issued over 50 million yuan in loans to related enterprises and individuals, addressing the unique funding challenges faced by the local cultural industry [6] Group 2 - The local government is encouraging financial institutions to increase credit support for the Xuan paper and Four Treasures of Study industries, which includes over 500 companies and nearly 50,000 employees in Xuan City [3][6] - The Cao family, known for their traditional Xuan paper-making techniques, has received multiple loans from PSBC to support their operations, including a 300,000 yuan loan for purchasing high-end raw materials and additional support after a flood [3][4] - In response to challenges such as mechanization and a shortage of young talent, the Cao family has utilized bank funding to create a 1,000-square-meter exhibition space to promote their heritage and attract public interest [4]

Group 1 - Xuancheng is renowned for its poetic landscape, attracting visitors with its rich literary history and natural beauty [2][3] - The city is home to famous poets and has a legacy of over 28,000 poems written by more than 3,700 poets, including Li Bai [2][3] - The region's unique climate and geography contribute to its picturesque scenery, making it a popular destination for spring outings [3][5] Group 2 - Xuancheng is famous for its traditional craft of Xuanzhi paper, which is made using specific local materials and meticulous handcrafting processes [7] - The city features a modern cultural center dedicated to Xuanzhi paper, showcasing its historical significance and craftsmanship [7] - The architectural style of Huizhou, characterized by its black tiles and white walls, is prominent in the ancient town of Chaji, which is a well-preserved example of Ming and Qing dynasty architecture [8] Group 3 - The Water East Old Street reflects the vibrant local culture and history, with traditional shops and museums that highlight the region's folk customs [10][11] - Local cuisine is a significant aspect of Xuancheng's culture, with dishes like Yipin pot and Shuiyang Sanbao being local specialties that showcase the area's culinary heritage [11][13] - The city offers a blend of historical charm and modern experiences, making it an attractive destination for both cultural and culinary tourism [9][13]

Core Viewpoint - The article highlights the significance of traditional Chinese craftsmanship, specifically focusing on the production techniques of four cultural heritage items: Lake brushes, Huizhou ink, Xuan paper, and Duan inkstones, emphasizing their historical importance and contemporary relevance in preserving cultural heritage [4][7][9][17]. Group 1: Lake Brushes - Lake brushes are renowned for their meticulous production process, which includes 12 major steps, with the selection of materials and the crafting of the brush tip being the most critical [6][7]. - The craft of Lake brush making was recognized as a national intangible cultural heritage in 2006, and recent regulations have been established to support its preservation and development [7]. - New generations of artisans are innovating by integrating modern marketing strategies, such as online sales and social media, to attract younger consumers [7][8]. Group 2: Huizhou Ink - Huizhou ink is produced through a complex process that involves multiple steps, including the careful blending of materials and extensive pounding to achieve the desired quality [10][11]. - The Huizhou ink industry has adapted to modern trends by developing cultural products and leveraging e-commerce, generating significant revenue [12]. - The ink's historical significance is underscored by its use in restoring historical artifacts, showcasing its cultural value [12]. Group 3: Xuan Paper - Xuan paper production involves over 100 intricate steps, with a focus on maintaining traditional methods that cannot be easily mechanized [15][16]. - The industry has seen a shift towards e-commerce, with a significant number of businesses operating online, contributing to local economic growth [16]. - The establishment of a dedicated market for Xuan paper aims to enhance its cultural and economic impact, positioning it as a key player in the cultural heritage sector [16]. Group 4: Duan Inkstones - Duan inkstones are celebrated for their unique stone quality and intricate carving techniques, with a rich history dating back to the Tang Dynasty [17][18]. - The industry is experiencing innovation through the combination of traditional craftsmanship with modern design, creating new cultural products [18]. - Local government initiatives are in place to protect the resources needed for inkstone production, ensuring the sustainability of this traditional craft [18].