证券日报网12月11日讯 彩虹集团在12月9日回答调研者提问时表示，据尼尔森相关调查数据显示，2024 年全国家用卫生杀虫类产品线上增长17%，线上渠道已成为行业增长重要引擎。公司该品类目前以线下 销售为主，今后公司将重点强化线上布局，以期提升线上销售占比，扩大线上竞争优势：一方面加大直 播电商、社群营销等新兴渠道的资源投入，通过场景化直播、私域社群运营提升用户转化；另一方面同 步深化"乖乖"品牌在新兴渠道的内容营销与用户互动，增强品牌黏性。 （编辑 姚尧） ...

Group 1 - The stock price of Rainbow Group as of August 20, 2025, is 23.32 yuan, down 0.55% from the previous trading day [1] - The trading volume on that day was 48,531 hands, with a transaction amount of 113 million yuan, and a fluctuation of 1.36% [1] - Rainbow Group operates in the home appliance industry, focusing on the research, production, and sales of household sanitary insecticides [1] Group 2 - In 2024, the revenue from the household sanitary insecticide series reached 449 million yuan, accounting for 34.50% of the total operating income [1] - The retail market for mosquito repellent products in China reached 12 billion yuan in 2024, driven by increased demand due to the outbreak of Chikungunya fever this summer [1] - Sales of mosquito repellent products have shown significant growth, with electric mosquito repellent liquid becoming the largest segment, reaching a market size of 3.493 billion yuan in 2022 [1] Group 3 - As of August 20, 2025, the net outflow of main funds for Rainbow Group was 18.1914 million yuan, accounting for 0.74% of the circulating market value [1] - Over the past five days, the cumulative net outflow of main funds was 31.2255 million yuan, representing 1.27% of the circulating market value [1]