证券日报网12月11日讯 彩虹集团在12月9日回答调研者提问时表示，据尼尔森相关调查数据显示，2024 年全国家用卫生杀虫类产品线上增长17%，线上渠道已成为行业增长重要引擎。公司该品类目前以线下 销售为主，今后公司将重点强化线上布局，以期提升线上销售占比，扩大线上竞争优势：一方面加大直 播电商、社群营销等新兴渠道的资源投入，通过场景化直播、私域社群运营提升用户转化；另一方面同 步深化"乖乖"品牌在新兴渠道的内容营销与用户互动，增强品牌黏性。 （编辑 姚尧） ...

Core Viewpoint - The company, Shunxin Agriculture, is experiencing a significant decline in revenue and net profit for the first half of 2025, primarily due to challenges in the white liquor industry and a strategic focus on brand development in the pork business [2][3]. Group 1: Financial Performance - In the first half of 2025, Shunxin Agriculture achieved operating revenue of 4.593 billion yuan, a decrease of 1.094 billion yuan, representing a decline of 19.24% [2]. - The net profit attributable to shareholders was 173 million yuan, down by 250 million yuan, marking a decline of 59.09% [2]. - The revenue contributions from the white liquor and pork segments were 78.51% and 19.36%, respectively, with the white liquor segment generating 3.606 billion yuan and the pork segment generating 889 million yuan [2]. Group 2: Business Segment Analysis - The decline in net profit is attributed to reduced sales volume in the white liquor sector due to industry adjustments, while the pork business has managed to reduce losses through a strategic focus on brand development [3]. - The white liquor business is implementing a marketing strategy focused on product renewal, targeting younger consumers, and enhancing brand visibility through digital marketing and collaborations [4]. - The pork segment has shown slight revenue growth and profitability improvements, driven by market-oriented management and the exploration of a professional management mechanism [5].