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家纺行业产业融合是必然
3 6 Ke· 2025-08-26 10:36
Core Insights - The 2025 China International Home Textile and Accessories Expo concluded successfully, focusing on quality enhancement, cost optimization, green sustainability, and exploring emerging markets as key strategies for industry development [1] - The home textile industry is at a critical juncture, facing challenges from global trade uncertainties and a slowdown in domestic demand, prompting discussions on high-quality development pathways [1][3] Group 1: Restructuring Paths - Three main restructuring paths were identified during the forum: commercial model transformation, product strength enhancement through original design, and technology-driven efficiency improvements [3] Group 2: Commercial Model Transformation - Traditional commercial models in home textiles have reached a ceiling, necessitating a shift from product suppliers to "city service providers" to create sustainable competitive advantages [4] Group 3: Product Strength Enhancement - Original design is emphasized as a means to increase product value, with a focus on understanding cultural nuances and contemporary reinterpretation to enhance brand value and emotional connection [5] Group 4: Technology-Driven Efficiency - AI technology is revolutionizing the industry by addressing pain points for material suppliers, enabling rapid generation of marketing materials and shifting the focus from selling materials to providing scene-based solutions [6] Group 5: Evolving Definitions of Home - The concept of "home" is evolving, with a shift towards multifunctional spaces that cater to emotional needs, requiring home textiles to not only serve functional purposes but also convey emotional value [7] Group 6: Corporate Adaptation - Companies are encouraged to seek internal changes that align with current market demands, focusing on adapting business models rather than merely chasing new products [8] Group 7: Ecosystem Collaboration - Collaboration among manufacturers, designers, and other stakeholders is essential for achieving a win-win situation, emphasizing the need for integrated solutions to meet consumer expectations for a seamless living experience [9]