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破界融合,重塑家装|敏华控股战略投资井木装饰,共启“一站式设计型个性化整装”新纪元
Sou Hu Cai Jing· 2025-11-12 10:16
Strategic Upgrade - The collaboration between Minhua Holdings and Beijing Jingmu Decoration marks a significant strategic investment aimed at creating a "one-stop design-oriented personalized renovation" model in the home decoration industry [1][3] - Minhua Holdings has evolved from a global home product supplier to a comprehensive home ecosystem builder, leveraging its extensive international network and product development capabilities [1][3] Strong Partnership - The partnership focuses on creating a value loop of "good products, good design, good service," aiming to implement the "good home" strategy effectively [3][4] Global and Local Design Integration - Minhua Holdings brings a global perspective to product design, while Jingmu Decoration offers localized expertise, ensuring that home planning meets both international aesthetics and local living experiences [4][7] Seamless Product and Service Integration - Minhua provides a comprehensive product supply matrix for various home spaces, utilizing a factory-to-consumer model to eliminate brand premiums and ensure competitive pricing [7][9] - Jingmu contributes a professional service system covering design, budget control, construction management, and quality inspection, creating a complete renovation loop [7][11] Value Commitment - The collaboration aims to deliver a superior consumer experience by providing direct access to global quality home products without additional costs [9][12] - Jingmu Decoration offers a dedicated service manager for each client, ensuring a streamlined communication process throughout the renovation [11][14] Modular Construction System - Jingmu introduces a modular delivery system that standardizes construction processes, enhancing efficiency and quality while reducing project timelines to 55 working days [14][18] Long-term Brand Commitment - Minhua Holdings emphasizes brand reputation and customer satisfaction, integrating these values into Jingmu Decoration's operations to ensure sustainable growth [18]