Core Viewpoint - Platinum is experiencing a significant price increase, with international platinum futures surpassing $1280 per ounce, reflecting a year-to-date increase of over 36% [1]. Supply and Demand Dynamics - The demand for platinum is driven by its dual role as both an industrial and precious metal, with applications in catalytic converters and various industrial sectors [2]. - The global platinum supply is heavily reliant on South Africa, which accounts for 70% of production. Due to low prices in recent years, mining companies have struggled to invest in new mines or maintain existing ones, leading to a 10% decline in South African platinum output since its peak in 2019 [3]. - The World Platinum Investment Council estimates a demand shortfall of approximately 30 tons for this year, which could widen due to increased demand from jewelry and investment sectors [4]. Market Trends - The automotive industry is the largest consumer of platinum, accounting for about 38% of total demand, primarily for use in catalytic converters [5]. - Industrial demand constitutes around 30% of total platinum consumption, driven by its catalytic properties and resistance to corrosion [6]. - Jewelry and investment sectors, which together account for 25% to 35% of total demand, are increasingly contributing to the rising prices. The jewelry market in China, which saw a significant decline in platinum demand in recent years, is now showing signs of recovery, with a 35% year-on-year increase in platinum jewelry sales in early 2025 [7][8]. Future Outlook - The current bullish cycle for platinum may last several years, with potential price increases that could surpass historical highs, although periodic price corrections are expected [2]. - Efforts are being made by platinum jewelry companies to innovate and attract new consumer segments, which may further bolster demand [8].