度假
Search documents
Club Med地中海俱乐部“年度可持续度假品牌”:以“快乐关怀”践行ESG价值
Cai Jing Wang· 2025-12-30 07:16
宾客参与则成为环保理念的传播载体。截至2023年,全球59%的地中海俱乐部度假村推出"绿色活动", 塞舌尔、马尔代夫卡尼岛等目的地专设"绿色快乐管家G.O",通过海龟观测、潮汐科普等在地化体验传 递生态知识;针对儿童群体的"自然教育营"开设"生物多样性"、"野外生存"等标准化课程,实现环保教 育的代际传承。减塑行动与在地化采购则从消费端深化环保实践:2018年启动的"告别塑料行动(Bye Bye Plastic)"已实现2023年客房一次性塑品全面替代,2024年全球塑料瓶使用量较2019年下降35%; 2024年,超60%的新鲜食材来自本地供应,例如,桂林度假村的融合菜食材取自本地农户,丽江度假村 采购本地茶叶与大米,既减少运输碳足迹,又带动在地农业经济。 以权威认证为标杆,地中海俱乐部将可持续理念贯穿度假村建设与运营全周期。作为全球旅游行业的绿 色标准,绿色环球认证的获取率成为重要衡量指标——截至2024年,地中海俱乐部全球89%的度假村获 此认证,其中桂林、丽江度假村于2024年入选,北大湖、亚布力度假村亦在2025年荣获此认证,印证了 中国区项目的可持续运营水平。在建筑端,品牌同样对标国际标准,截至2 ...
“退市是以退为进”,私有化后的复星旅文瞄准三大度假方向
Xin Lang Cai Jing· 2025-06-10 03:39
Core Viewpoint - The purpose of the delisting of Fosun Tourism is to "retreat for advancement," allowing for more strategic choices and better resource allocation, avoiding short-term market fluctuations [1] Group 1: Privatization and Strategic Shift - Fosun Tourism announced a privatization plan that received over 99% approval, marking the beginning of its delisting countdown [1] - The company aims to accelerate its transition to a light asset model post-privatization, focusing on product innovation and core competitiveness [6][8] - The CEO emphasized the importance of long-term thinking and product-driven strategies in the company's governance and product line development [1][8] Group 2: Vacation Business Focus - Fosun Tourism will develop three vacation directions: urban vacations, destination vacations, and super integrated vacation complexes [1][4] - The company has established 70 Mediterranean resorts across 26 countries, indicating a strong commitment to the vacation sector [2] - The ice and snow economy is a key focus, with 24 ski-themed resorts projected to generate 5 billion yuan in revenue in 2024 [3] Group 3: Project Developments - The Taicang Alps International Resort's first phase has welcomed over 1 million visitors since its opening in October 2023, with the second phase set to begin construction with an investment of approximately 5 billion yuan [3] - The second phase will include an indoor ski resort and various entertainment projects, aiming to set new benchmarks in China's snow vacation market [3] Group 4: Market Challenges and Long-term Outlook - The competitive landscape in the leisure vacation sector is intensifying, with many companies focusing on vacation offerings, posing challenges for Fosun Tourism [6][7] - The shift to a light asset model means profitability will rely on brand licensing fees and management fees, which are influenced by market conditions [7] - Despite short-term pressures, the CEO believes that long-term value can be achieved if the company scales effectively [8][9]