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县城“女强人”三件套:离婚、美业、搞传销
虎嗅APP· 2026-01-02 13:24
Core Viewpoint - The article discusses the rise of independent women in small towns, highlighting their struggles and aspirations in the context of economic independence and self-empowerment [5]. Group 1: Women in Small Towns - The concept of "strong women" has permeated from first-tier cities to small towns, driven by dissatisfaction in marriage and a growing self-awareness among women [5]. - Many women in small towns face limited career options, often resorting to divorce, beauty industries, or multi-level marketing as standard paths to independence [5]. - The article features women like Xue Hong and Huang Jie, who embody the "strong woman" image, actively pursuing careers in health and beauty despite their challenging circumstances [9][11]. Group 2: Personal Stories and Challenges - Xue Hong, initially discouraged from buying property due to economic conditions, decides to invest in the health industry, believing in the potential for financial success [7][8]. - Huang Jie, nearly 60, continues to work energetically in the beauty industry to provide for her children, despite her husband's lack of ambition and support [12][16]. - Many women, including Xue Hong and Huang Jie, pursue careers out of necessity rather than choice, often driven by a lack of security in their marriages [16][17]. Group 3: The Illusion of Success - Despite their outward success, many women face harsh realities, such as financial instability and the pressure to maintain appearances on social media [27][31]. - Xue Hong and Huang Jie engage in various business ventures, often influenced by motivational rhetoric, but struggle to achieve the promised financial returns [21][22]. - The article highlights the disconnect between the perceived success of these women and their actual financial situations, with many investing in dubious business models [29][31]. Group 4: The Future of Women in Business - The article suggests that the era of middle-aged women is emerging, with opportunities for ordinary individuals to succeed in business [20]. - Women are increasingly drawn to flexible, low-investment business models that promise high returns, such as health and beauty products [21]. - However, the article also points out the risks associated with these ventures, including potential scams and the lack of understanding of business models among these women [27][31].