影视制作与播出
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当演员不如洗碗工?TVB七年连亏35亿港元,大批头部艺人离巢 | BUG
新浪财经· 2025-04-21 00:37
Core Viewpoint - TVB is facing multiple crises including talent loss, declining performance, and transformation challenges, reflecting the overall shrinkage of the Hong Kong film and television industry [2] Talent Issues - Veteran actors have publicly criticized TVB for low income, with one stating that "washing dishes pays more" than acting [4] - Internal conflicts and factional struggles within TVB have been likened to a real-life version of "Empresses in the Palace" [4] - Many former top actors, including award winners, have left TVB, leading to a significant talent drain that weakens the company's competitive edge [6] Financial Performance - TVB's revenue for 2024 is projected at HKD 33.23 billion, down over 40% from its peak of HKD 57.73 billion in 2014, marking a continuous loss for seven years with a cumulative loss of HKD 34.84 billion [8][11] - The company's advertising revenue has significantly declined from a peak of HKD 39.98 billion in 2014 to HKD 10.76 billion in 2020, reflecting the broader decline of traditional television advertising [10] Cost Management - TVB has implemented cost-cutting measures, reducing operational costs by approximately HKD 4.58 billion in 2023 and further by HKD 5.65 billion in 2024 [11] - The number of contracted artists and staff has decreased by about 15% from 2023 to 2024, indicating a strategy to streamline operations [11] Transformation Efforts - TVB has attempted to pivot towards e-commerce and live streaming to find new growth avenues, but these efforts have not yielded the expected results [12] - E-commerce revenue plummeted by 74% in 2024, falling to HKD 1.27 billion from HKD 4.86 billion in 2023, indicating challenges in the retail environment [13] Market Dynamics - The shift in focus to e-commerce has not compensated for the decline in traditional broadcasting, and the live streaming business has shown signs of fatigue [14][17] - The competitive landscape for live streaming has become saturated, making it difficult for TVB to maintain viewer engagement and attract new audiences [17]
当演员不如洗碗工?TVB七年连亏35亿港元,大批头部艺人离巢 | BUG
新浪财经· 2025-04-21 00:37
演员控诉收入低: "洗碗都比我钱多" 2025 年对于 TVB 而言可谓多事之秋,多位资深艺人公开炮轰公司内部管理问题,将长期 积累的矛盾彻底暴露,最引人注目的是近期两位老戏骨的连续发声。 老牌演员鲁振顺在内部会议上向管理层大吐苦水,指出近年因不时裁节目致收入大减。他其 后接受媒体采访时表示,"我也要交租和正常生活,全职洗碗都比我钱多。" 此番言论随后引发广泛关注。面对舆论压力, TVB 总经理曾志伟回应,"长江后浪推前 浪,公司尽力保留旧人,但艺人需接受现实。" 文 | 《 BUG 》栏目 徐苑蕾 曾经叱咤华语影视圈的 TVB (香港电视广播有限公司),如今正深陷艺人流失、业绩下滑 与转型困局的多重危机。 近日,有老牌演员公开控诉 TVB 收入微薄,直言"全职洗碗都比当演员赚得多",也有演员 炮轰公司内部派系斗争激烈,犹如现实版《甄嬛传》。这些争议不仅暴露了 TVB 长期存在 的管理问题,更折射出香港影视行业的整体萎缩。 在此背景下,近年来, TVB 头部艺人加速离巢,包括多位"视帝""视后"相继出走,导致公 司核心人才断层。与此同时, TVB 业绩持续低迷, 2024 年营收仅 33.23 亿港元,较 2 ...