Core Viewpoint - The implementation of children's movie ticket discounts is hindered by the predominance of online ticket purchasing, which lacks sufficient information and requires in-person verification for discounts [1][2][3]. Group 1: Current Situation - The animated film "Zootopia 2" has led to an increase in child viewers at cinemas, but many parents are unaware of the available discounts due to the online ticket purchasing trend [1][2]. - Cinemas offer a 50% discount for children over 1.3 meters in height when purchasing tickets at the counter, while online prices are higher, making it inconvenient for parents [2][3]. Group 2: Online Ticketing Challenges - A survey of 35 cinemas revealed that none allowed the purchase of children's discount tickets online, as third-party platforms cannot verify the age of minors [3][4]. - The information regarding children's discounts is inadequately communicated online, with many cinemas only partially disclosing the discount policies [3][4]. Group 3: Legal Obligations and Recommendations - Cinemas are legally required to provide discounts for minors, and failure to do so, along with insufficient publicizing of policies, constitutes non-compliance with legal obligations [5]. - Recommendations include clear online and offline communication of discount policies and allowing online purchases of children's tickets with minimal personal information collection [5].

Group 1 - Citi's research report indicates that Maoyan Entertainment's performance in the first half of the year is broadly in line with expectations [1] - Revenue forecasts for 2025 and 2026 have been adjusted upwards by 4% to 4.7 billion and 4.8 billion respectively, while adjusted net profit forecasts have been raised by 6% and lowered by 12% to 542 million and 689 million respectively [1] - The forecast for China's box office in 2025 is set at 47 billion, reflecting an annual growth of 11% [1] Group 2 - Maoyan is continuing to capture market share in film distribution and is investing in offline ticketing business [1] - The total gross merchandise volume (GMV) for offline performances is expected to grow by 17% year-on-year, while offline ticketing revenue is projected to decline by 2% to 385 million, reflecting investments aimed at increasing market share [1] - Citi has slightly raised Maoyan's target price from 9 HKD to 9.3 HKD, based on a 14 times earnings multiple for 2026 (previously 12 times), and maintains a "Buy" rating [1]