Core Insights - Zhang Xuefeng has become a prominent figure in the high school entrance examination (Gaokao) volunteer filling service industry, with his company, Fengxue Weilai, experiencing significant demand and sales growth [1][4]. - The new Gaokao reform has increased the complexity of volunteer filling, leading to a surge in demand for professional services [3][4]. - The market for paid Gaokao volunteer filling services in China is projected to reach 1.09 billion yuan by 2025, with over 90% of candidates willing to seek professional help [4]. Group 1: Business Development - Zhang Xuefeng gained fame in 2016 with a video that provided insights into 34 top universities, which marked the beginning of his rise in the education sector [3]. - Fengxue Weilai was founded in 2021, focusing on Gaokao volunteer filling and expanding its business scope [3][4]. - The company has developed a systematic training approach for new employees, emphasizing knowledge of university programs and locations [4][11]. Group 2: Market Dynamics - The increasing number of entrants in the volunteer filling service market is creating a competitive landscape, with AI and large companies posing potential threats to traditional service providers [4][5]. - Zhang Xuefeng's brand effect has led to high sales for Fengxue Weilai's services, with prices for their products, such as the Dream Card and Dream Fulfillment Card, rising by 1,000 yuan compared to the previous year [9][10]. Group 3: Management Philosophy - The company promotes a unique management style that prioritizes employee happiness and well-being, including a flexible work schedule and no KPI requirements [10][11]. - Zhang Xuefeng emphasizes the importance of finding new growth opportunities and adapting to market changes, reflecting a shift from individual success to collective business development [10][12]. Group 4: Personal Insights and Public Perception - Zhang Xuefeng's rise to fame has led to mixed public opinions, with some viewing him as a pragmatic educator while others criticize him for promoting anxiety among students [1][8]. - Despite the pressures of being a public figure, Zhang maintains a philosophy of enjoying life and encourages young people to seek their own paths rather than conforming to a single standard of success [12][13].