Core Viewpoint - The article discusses the controversies surrounding Zhang Xuefeng, a popular education influencer, highlighting his recent issues with the internet regulatory authorities due to inappropriate language during live broadcasts and the implications for his business empire [3][4][9]. Group 1: Controversies and Responses - Zhang Xuefeng was named in a regulatory report alongside other problematic accounts for using vulgar language during live streams [4][3]. - His quick response on Weibo indicated a period of reflection and a promise to change his behavior, but skepticism remains about the sincerity of his claims [8][10]. - The article notes that Zhang's previous experience with a 28-day ban and subsequent controversies, including rumors of infidelity, have contributed to his complex public image [11][12]. Group 2: Business Empire and Public Perception - Zhang has built a substantial commercial empire based on the flow of traffic and the anxiety of parents seeking educational guidance, but this empire is at risk if he loses his online presence [9][29]. - His business model includes selling educational products and services, such as a "Dream Card" priced at 17,999 yuan, which has seen high demand [29]. - Despite criticisms of his approach and the quality of information provided, Zhang's ability to resonate with the public's concerns about education has allowed him to thrive in a competitive market [21][22]. Group 3: Educational Landscape and Future Implications - The article emphasizes the lack of standardized answers in education, suggesting that the popularity of certain fields can fluctuate, impacting the relevance of the information Zhang provides [25][26]. - It argues that the reliance on influencers like Zhang reflects a failure in public education services, indicating a need for more transparent and professional guidance in educational planning [33]. - The recent controversies may serve as a turning point for Zhang to reassess the relationship between his influence and the responsibilities that come with it [34][35].

Core Insights - Zhang Xuefeng has become a prominent figure in the high school entrance examination (Gaokao) volunteer filling service industry, with his company, Fengxue Weilai, experiencing significant demand and sales growth [1][4]. - The new Gaokao reform has increased the complexity of volunteer filling, leading to a surge in demand for professional services [3][4]. - The market for paid Gaokao volunteer filling services in China is projected to reach 1.09 billion yuan by 2025, with over 90% of candidates willing to seek professional help [4]. Group 1: Business Development - Zhang Xuefeng gained fame in 2016 with a video that provided insights into 34 top universities, which marked the beginning of his rise in the education sector [3]. - Fengxue Weilai was founded in 2021, focusing on Gaokao volunteer filling and expanding its business scope [3][4]. - The company has developed a systematic training approach for new employees, emphasizing knowledge of university programs and locations [4][11]. Group 2: Market Dynamics - The increasing number of entrants in the volunteer filling service market is creating a competitive landscape, with AI and large companies posing potential threats to traditional service providers [4][5]. - Zhang Xuefeng's brand effect has led to high sales for Fengxue Weilai's services, with prices for their products, such as the Dream Card and Dream Fulfillment Card, rising by 1,000 yuan compared to the previous year [9][10]. Group 3: Management Philosophy - The company promotes a unique management style that prioritizes employee happiness and well-being, including a flexible work schedule and no KPI requirements [10][11]. - Zhang Xuefeng emphasizes the importance of finding new growth opportunities and adapting to market changes, reflecting a shift from individual success to collective business development [10][12]. Group 4: Personal Insights and Public Perception - Zhang Xuefeng's rise to fame has led to mixed public opinions, with some viewing him as a pragmatic educator while others criticize him for promoting anxiety among students [1][8]. - Despite the pressures of being a public figure, Zhang maintains a philosophy of enjoying life and encourages young people to seek their own paths rather than conforming to a single standard of success [12][13].

Core Viewpoint - The news highlights the decline of the business model surrounding college entrance examination (Gaokao) consulting services, particularly focusing on the controversies surrounding Zhang Xuefeng, a prominent figure in this industry, and the changing attitudes of parents towards such services [3][6][34]. Group 1: Zhang Xuefeng's Controversy - Recently, a parent reported errors in a "2025 Gaokao prediction paper" purchased from Zhang Xuefeng's team, leading to a refusal of refund due to company policy [3][4]. - Zhang Xuefeng has announced a two-month hiatus from live streaming, citing the need to step back from a business that has become increasingly contentious [4][5]. - The backlash against Zhang Xuefeng reflects a broader sentiment that the market for Gaokao consulting is cooling, with many parents expressing dissatisfaction with the value of such services [6][9]. Group 2: Market Dynamics - The Gaokao consulting market has seen significant financial success in recent years, with estimates suggesting a paid market size of 10.2 billion yuan in 2024, projected to grow to 10.9 billion yuan in 2025 [15][16]. - However, there is a noticeable shift in consumer behavior, with parents becoming more rational and less willing to spend on high-cost consulting services, as evidenced by a decrease in the number of clients willing to pay for such services [28][29]. - The number of high school graduates is also declining, with a reported decrease of 70,000 students in 2025 compared to 2024, which may further impact the consulting industry [32]. Group 3: Industry Reflection - The Gaokao consulting business is fundamentally an "information gap business," but this gap is narrowing due to increased transparency and competition in the market [7][35]. - The shift in parental attitudes towards a more relaxed approach to education and college admissions indicates a potential long-term decline in the demand for traditional consulting services [30][34]. - The industry is facing a reckoning as the previous model of creating anxiety and leveraging information asymmetry is becoming less effective [33][34].