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破局内卷困局,万千经销商躺赢万亿赛道!
Sou Hu Cai Jing· 2025-04-28 03:31
Core Insights - The fast-moving consumer goods (FMCG) industry is undergoing a deep reshuffle in the "involution stock" era, facing multiple challenges such as inefficient product selection, rising logistics costs, inventory backlog, chaotic channel management, and reliance on paper-based ordering processes [1][3][5] - The establishment of the "Smart Barley Joint Procurement Alliance" marks a significant step towards a collaborative supply chain network aimed at providing new pathways for distributors to navigate the challenges of stock competition through resource integration and model innovation [3][5][6] Group 1: Industry Challenges - Distributors are struggling with low efficiency in product selection due to poor pallet assembly, leading to increased pressure as they invest more [1] - Continuous rise in logistics costs is squeezing profit margins, while inventory backlogs create a vicious cycle [1] - Traditional supply chain processes are becoming cumbersome, necessitating a shift towards lightweight operations to reduce costs and improve efficiency [1] Group 2: Alliance Formation - The Smart Barley Joint Procurement Alliance was launched on April 25, involving key regional supply chain platforms to create a nationwide collaborative network [3][5] - The alliance focuses on "regional linkage + digital empowerment" to enhance supply chain collaboration and provide innovative solutions for distributors [3][5] Group 3: Strategic Framework - The alliance operates on a "1+3 driving model," which includes shared pallets, co-distribution, empowering support, and digital information systems to create a tightly-knit regional alliance [5][6] - Key strategies include resource sharing to lower procurement costs, optimizing logistics through shared warehousing, and providing digital transformation support for small and medium-sized distributors [5][6] Group 4: Digital Transformation - The alliance aims to achieve full-chain digitalization, enabling real-time market insights and improved decision-making for distributors through a unified information system [5][6] - The digital solutions encompass order management, inventory monitoring, and channel data analysis, enhancing operational efficiency [5][6] Group 5: Long-term Growth - The alliance's initiatives are designed to help distributors adapt to digital operations and overcome growth bottlenecks, fostering a collaborative ecosystem for sustainable profitability [6][20]
第二届快消品新增长大会暨 2025 区域供应链平台B2b论坛成功举办
Sou Hu Cai Jing· 2025-04-27 03:48
01 共配仓启动仪式:开启供应链创新新篇章 4月25日上午10:00,安得智联与夏杰隆厦门共配中心启动仪式正式举行。夏杰隆总经理黄桢洋、副总经 理曹莘,销售与市场杂志社副社长苏丹,升益好咨询创始人云川,中科商软创始人王神兵,康师傅饮品 福建分公司总经理孙浩,安得智联营销中心副总经理史坤良,安得智联福建分公司总经理邹坤淑,安得 智联食品行业总监方新培,安得智联新增长业务发展总监闵丹等参与此次共配中心启动仪式。 夏杰隆与安得智联双方代表共同揭牌,标志着这一面积达6000㎡、覆盖10000+终端的共配中心投入运 营。该中心整合仓配资源,实现经销零售一体化,具备5000多SKU全品类覆盖能力,通过优化供应链环 节,降低成本,提升配送效率。 消费的周期性调整驱动市场由增量转换至存量,倒逼企业亟需找到新的增长动力。在已经过去的消费红 利时代,品牌、渠道双合力,构成了企业立足市场高速增长的"双核动力",而如今,对于大多数企业而 言,媒体碎片化叠加流量成本高企,致使品牌效应触达边界;深度分销高投入、长周期的"远水"也再难 解企业当下生存的"近渴",当此之时,企业未来增长的立足点在哪里?又该如何找到兼具战略性与实践 性的增长新 ...