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京东:外卖全职骑手突破15万,人均缴纳五险一金约2000元/月
证券时报· 2025-08-19 05:03
京东最新。 8月19日,"京东黑板报"发文称,截至目前,京东外卖全职骑手已突破15万人,公司为他们全部缴纳五险一金且承担所有费用,每人每月平均缴纳约2000元。 对于全职骑手,京东坚持做到3个100%: 1 0 0%签订劳动合同; 1 0 0%交齐五险一金; 1 0 0%正式员工福利。 事实上,此前在二季度财报中,京东就已经透露,与超15万名全职骑手直签劳动合同、为其缴纳五险一金。 京东此前发布的二季度财报显示,二季度,京东外卖业务日单量突破2500万单。目前,外卖业务覆盖全国350个城市,超150万家餐饮门店入驻,构建起较为完善 的服务网络,已有近200个餐饮品牌销量破百万。 京东外卖还与众多行业头部企业展开合作,为其带来多场景、高品质的企业用餐解决方案,覆盖重点企业数量超 15000 家。 此外,京东强调,绝不为体现市场地位恶意冲单量、制造市场泡沫。坚持"反内卷"立场,坚决杜绝不正当竞争,坚决抵制"0元购"等恶性补贴,"比品质""比服务", 坚守品质定位和食品安全底线,以技术赋能、供应链创新等打造核心竞争力。 二季度,京东收入为3567亿元人民币(约498亿美元),同比增长22.4%,远超市场预期,再次刷 ...
行业告别双寡头割据时代 京东外卖在战略预期下的破局
Jing Ji Guan Cha Wang· 2025-08-15 16:17
Core Insights - The article highlights the emergence of JD.com as a significant player in China's food delivery market, challenging the existing duopoly of Meituan and Ele.me by addressing key industry pain points such as high commissions and rider welfare [2][3][5] - JD.com's second-quarter earnings report shows a total revenue of 356.7 billion RMB, a year-on-year increase of 22.4%, with its new business segment driven by food delivery experiencing a staggering 199% revenue growth [2][3][8] - The management emphasizes a long-term strategy for the food delivery business, focusing on sustainable growth rather than short-term gains, aiming to create a win-win situation for merchants, riders, and consumers [5][14][18] Business Performance - JD.com’s food delivery service has expanded to cover 350 cities and over 1.5 million quality dining establishments, establishing a reliable service network for consumers [3][5] - The number of orders has surpassed 25 million, reflecting a strong internal operational strategy that enhances consumer experience and merchant services [5][15] - The company has reported a significant increase in active users and shopping frequency, with over 40% year-on-year growth in both metrics [7][8] Strategic Positioning - JD.com aims to innovate within the food delivery sector by leveraging its supply chain capabilities, moving away from the "two landlord" model to a self-operated brand approach [15][16] - The introduction of the "Seven Fresh Kitchen" model has shown promising results, with daily orders exceeding 1,000 and a repurchase rate significantly higher than the industry average [16] - The management's focus on long-term value creation is evident in their commitment to addressing the longstanding issues in the food delivery industry, aiming for a sustainable business model [14][18] Market Dynamics - The competitive landscape is intensifying, with JD.com opting not to engage in aggressive subsidy wars, instead focusing on building a robust operational framework [5][14] - The company’s strategic collaboration with quality restaurants aims to enhance the overall dining experience and drive growth for restaurant partners [16][18] - JD.com’s food delivery service is positioned as a critical component of its broader retail strategy, contributing to the overall growth of its core e-commerce business [10][18]
行业告别双寡头割据时代 京东外卖在战略预期下的破局
经济观察报· 2025-08-15 15:48
Core Viewpoint - The article emphasizes that JD's new business model in the food delivery sector has successfully withstood market tests, showcasing its strategic depth and value creation beyond just competing in a duopoly market [1][19]. Group 1: Market Context and Challenges - China is the world's largest food delivery market, yet it has faced issues such as declining prices, high commissions, and difficulties for riders, leading to a stagnant competitive landscape dominated by two major players [2]. - The entry of JD into the food delivery market is seen as a disruptive force, addressing industry pain points with a focus on zero commissions for merchants, quality delivery, and rider protections [2][9]. Group 2: Financial Performance and Growth - JD's Q2 2025 earnings report revealed total revenue of 356.7 billion RMB, a year-on-year increase of 22.4%, with the new business segment driven by food delivery seeing a staggering 199% revenue growth [2][11]. - The number of active users and purchase frequency on JD's platform increased by over 40% year-on-year, indicating strong user engagement and cross-purchase potential between food delivery and other retail categories [11]. Group 3: Strategic Development and Long-term Vision - JD's management emphasizes a long-term approach to its food delivery strategy, aiming to establish a sustainable business model over the next five to twenty years [4][6]. - The company has expanded its food delivery service to cover 350 cities and over 1.5 million quality dining establishments, creating a reliable service network for consumers [6][8]. Group 4: Competitive Positioning and Innovation - JD has positioned itself as a "third pole" in the food delivery market, effectively breaking the duopoly of Meituan and Ele.me, and is focused on enhancing user experience and merchant confidence [6][18]. - The company has chosen to avoid engaging in destructive subsidy wars, instead opting for a strategy that emphasizes quality and sustainability [9][18]. Group 5: Supply Chain and Operational Efficiency - JD's food delivery service leverages its supply chain capabilities to enhance operational efficiency and reduce costs, aiming to solve long-standing issues in the food delivery industry [18][21]. - The launch of the "Seven Fresh Kitchen" brand has shown promising results, with daily orders exceeding 1,000 and a repurchase rate significantly higher than the industry average [19]. Group 6: Future Outlook - JD's management believes that the food delivery business will play a crucial role in the company's overall strategy, particularly in enhancing its instant retail capabilities [21]. - The company is committed to exploring sustainable growth models that benefit all stakeholders in the food delivery ecosystem, including merchants, riders, and consumers [16][19].
核心零售和新业务协同助推用户活跃度飙升,京东集团二季度营收增速创近三年新高
Jing Ji Wang· 2025-08-15 08:49
Group 1 - JD Group reported Q2 2025 revenue of 356.7 billion yuan, a year-on-year increase of 22.4%, marking the highest growth rate in nearly three years [1] - Core retail business showed strong performance with a 20.6% year-on-year growth and an operating profit margin of 4.5%, the highest in promotional quarters [1] - New business revenue surged by 199%, primarily driven by JD's food delivery services [1] Group 2 - User traffic, active user count, and purchase frequency all saw significant growth, with active user count increasing by over 40% year-on-year for seven consecutive quarters [1] - During the "618" shopping festival, JD's overall order volume exceeded 2.2 billion, with daily active users reaching a historical high [1] - JD Supermarket launched new products and enhanced user experience through supply chain innovations, including the introduction of "JD label" products [2] Group 3 - JD's food delivery service achieved over 25 million daily orders, covering 350 cities with over 1.5 million quality restaurant partners [2] - The company has invested over 150 billion yuan in R&D since 2017, with supply chain infrastructure assets nearing 170 billion yuan [2] - JD plans to recruit 35,000 positions in 2026 and has invested 7 billion yuan in youth apartments in Beijing [3] Group 4 - JD has employed over 4,000 disabled individuals and supports their employment through training and operational guidance [3] - The company aims to introduce 1,000 overseas brands within three years, targeting a cumulative sales growth of 10 billion yuan [2]
京东(09618)二季度新业务同比增长199% 外卖业务达成初期战略目标
智通财经网· 2025-08-14 13:57
Core Insights - JD Group reported Q2 2025 revenue of 356.7 billion RMB, a year-on-year increase of 22.4%, exceeding market expectations and setting a new record for revenue growth in nearly three years [1] - The acceleration in revenue growth is primarily driven by the core retail business, with key categories such as electrical appliances and daily necessities showing year-on-year growth of 23.4% and 16.4% respectively [1] - The new business segment, including JD's food delivery service, saw a significant revenue increase of 199% year-on-year [1] Retail Business Performance - JD's retail revenue grew by 20.6% year-on-year in Q2, with an operating profit margin of 4.5%, marking the highest record for any promotional quarter in the company's history [2] - The number of active users and shopping frequency increased by over 40% year-on-year, with active users achieving double-digit growth for seven consecutive quarters [1][2] Food Delivery Business Development - JD's food delivery service achieved a daily order volume exceeding 25 million, with coverage in 350 cities and over 150,000 quality dining establishments [2] - The company emphasizes a commitment to quality and service, rejecting unhealthy competition practices and focusing on technological empowerment and supply chain innovation [2] New Initiatives in Food Service - The launch of "Seven Fresh Kitchen," a quality dining partnership platform, aims to alleviate financial pressures on partner merchants, with plans to establish 10,000 locations nationwide within three years [3] - The first store of "Seven Fresh Food MALL" opened, utilizing 100% kitchen live streaming and a quality dining development plan to enhance consumer trust and operational efficiency for merchants [3]
京东二季度业绩远超市场预期 盘前股价直拉
Zheng Quan Shi Bao· 2025-08-14 13:37
Core Insights - JD Group reported Q2 2025 revenue of 356.7 billion RMB (approximately 49.8 billion USD), a year-on-year increase of 22.4%, exceeding market expectations and setting a record for growth in nearly three years [2] - The CEO highlighted significant growth in user traffic, active users, and purchase frequency, driven by the core retail business and new ventures like food delivery [2] - JD's retail revenue grew by 20.6% year-on-year, with an operating profit margin of 4.5%, the highest for any promotional quarter in the company's history [2] Revenue and User Growth - JD's active user count and shopping frequency both saw over 40% year-on-year growth, marking the seventh consecutive quarter of double-digit growth [2] - The overall order volume exceeded 2.2 billion during the "618" shopping festival, with active users on the JD app reaching a historical high [4] - The daily active users for JD's app during the "618" event increased by over 100% year-on-year, leading the industry [4] Business Segments Performance - Most product categories experienced accelerated growth, with daily necessities revenue increasing by 16.4% year-on-year, and service revenue growing by 29.1% [3] - JD's food delivery business saw a substantial revenue increase of 199% year-on-year [3] - The number of JD's 3C digital stores surpassed 3,000, and the company opened 24 JD MALL locations, enhancing its offline presence [4] Strategic Initiatives - JD is committed to a "non-involution" stance in the food delivery sector, opposing irrational competition and harmful subsidies [5] - The company has established a robust service network covering 350 cities with over 1.5 million restaurant partners [5] - JD launched the "Qixian Kitchen" brand, focusing on quality dining and innovative supply chain practices, with plans to establish 10,000 locations in three years [6] Technological and Workforce Development - Since 2017, JD has invested over 150 billion RMB in R&D, with a supply chain asset scale nearing 170 billion RMB [7] - The company employs approximately 900,000 people and plans to open 35,000 positions in its 2026 campus recruitment [7] - JD's initiatives have also included support for disabled individuals, with over 4,000 employed and plans to expand the "Sunshine Angel" program [8]
许冉替刘强东回应了一切,但京东要走自己的路
Xin Lang Cai Jing· 2025-08-14 06:14
Core Viewpoint - The article discusses the current state of the food delivery market in China, highlighting JD's relatively low profile amidst intense competition from Meituan and Alibaba's Taobao, and emphasizes the strategic decisions made by JD's CEO Xu Ran regarding the company's approach to the market [1][4][5]. Group 1: JD's Market Position - JD has been notably quiet in the recent food delivery battle, which has raised questions about its strategy and market presence [1][2]. - Xu Ran asserts that JD will not engage in "malicious internal competition" and aims to focus on quality rather than price wars [5][6]. - The company believes that the current food delivery market is experiencing a bubble due to excessive subsidies that do not create real value [4][5]. Group 2: Competitive Landscape - Meituan's "Flash Purchase" service has reportedly penetrated JD's core categories, with daily orders reaching 18 million [6]. - Taobao has recently surpassed Meituan in daily order volume, indicating a shift in market dynamics [9][10]. - The competition is not just about order volume but also about consumer perception and trust, which JD believes it has built over time [7][10]. Group 3: Strategic Focus - JD's strategy is centered around supply chain innovation, with the launch of "Seven Fresh Kitchen" seen as a significant move in the food delivery sector [14][15]. - The company aims to differentiate itself from competitors by focusing on safety and quality rather than just low prices [14][15]. - Xu Ran emphasizes the importance of having a clear narrative and strategy that aligns with JD's strengths, rather than merely reacting to competitors' moves [11][13]. Group 4: Future Outlook - The ongoing food delivery battle is expected to be a long-term engagement, with JD needing to prepare for systemic changes brought about by competition [16]. - JD's approach is to leverage its supply chain capabilities to create a unique value proposition in the food delivery market [14][15]. - The company is focused on building a sustainable business model that prioritizes customer experience and operational efficiency [14][15].
观点指数:文旅集团营收平均规模为16.07 营收平均增速-11.53%
Cai Jing Wang· 2025-08-13 02:44
OTA平台的良好表现源于"生态协同+全球化+供应链创新"的模式创新。这些平台凭借数字化能力精准匹 配供需、优化服务体验、创新产品组合,在行业调整期实现了增长。 8月13日,据《观点指数 2025中国房地产全产业链发展白皮书》显示,当前文旅行业正经历明显的结构 性调整,不同领域呈现出分化态势。从细分板块数据来看,在线旅游OTA业务凭借数字化优势保持增 长,传统文旅企业则普遍面临增长放缓的情况,行业格局出现重塑的迹象。 文旅集团营收平均规模为16.07,营收平均增速-11.53%,平均净利润率-0.4%,净利润率增速低 至-185%,这一数据反映出重资产运营模式在消费需求变化中的适应能力有待提升。 地方文旅处境更为困难,营收平均规模仅1.04,营收平均增速-19%,平均净利润率-42.0%,净利润率增 速-355%,对"门票经济"的依赖以及产品同质化等问题较为突出。 观点指数认为,行业分化的本质是模式迭代速度的不同。传统文旅企业需要加快从"资源依赖"向"产品 创新+运营提效+生态协同"转型:或借助在线平台对接流量资源,或深耕在地文化打造差异化IP,或引 入数字化工具优化运营体系。只有主动适应变革,才能在消费需求向 ...
创新消费力|京东七鲜美食MALL: 供应链创新重塑餐饮品质
Bei Jing Shang Bao· 2025-08-05 08:25
Core Insights - JD.com has launched the innovative "Qixian Meishi MALL," a 2,300 square meter food complex that attracts over 20,000 daily visitors, comparable to larger shopping centers [1] - The MALL features 30 dining brands, including traditional Chinese brands and trendy snacks, and aims to enhance the restaurant industry's supply chain efficiency [1][12] - JD.com emphasizes a "quality dining + quality delivery" model, ensuring high standards through live kitchen broadcasts and a dual evaluation system for both dine-in and delivery services [3][4] Group 1: Business Model and Strategy - The MALL integrates both dine-in and delivery services, allowing customers to order from multiple brands simultaneously, enhancing consumer experience and driving demand [3][5] - JD.com’s supply chain innovations help restaurants reduce costs and improve efficiency, with some brands reporting sales increases of 2-3 times after joining the MALL [5][10] - The MALL is positioned as a unique dining destination rather than a typical food street, aiming for deeper collaboration with restaurant partners to drive product innovation and operational upgrades [11][12] Group 2: Brand Performance and Consumer Engagement - Brands like Coffee Bear and Leshou Yufang have successfully transitioned from B2B to B2C, achieving significant sales growth and consumer engagement through interactive experiences [5][6] - The introduction of new products, such as the "Erba Sauce Milk Tea," has led to strong sales performance, with some items becoming local bestsellers [6][8] - The MALL's design and operational strategies have resulted in increased efficiency, with some brands reporting sales per square meter that are 7-8 times higher than traditional models [7][10] Group 3: Supply Chain and Operational Efficiency - JD.com provides comprehensive support in supply chain management, allowing brands to operate with minimal inventory and reduced upfront costs [10][11] - The MALL leverages digital technology to enhance order fulfillment and inventory management, contributing to improved operational efficiency for participating brands [13] - The focus on supply chain optimization is expected to create long-term value for both JD.com and its restaurant partners, fostering a win-win scenario for all stakeholders involved [11][12]
经济热力站|京东七鲜小厨:10亿现金招募“菜品合伙人” 3年建设10000家门店
Xin Lang Ke Ji· 2025-08-02 12:27
Core Insights - JD.com has launched a nationwide recruitment for "Dish Partners" under its "Seven Fresh Kitchen" initiative, with over 66,000 applications received in the first week [1] - The company plans to invest 10 billion yuan to recruit partners for 1,000 signature dishes and aims to establish over 10,000 Seven Fresh Kitchens nationwide within three years [1] - The initiative addresses the traditional restaurant industry's challenges, including high rent and labor costs, and aims to promote healthy development in the food delivery sector through supply chain innovation [1] Recruitment and Partnership Model - The "Dish Partner" recruitment allows partners to provide recipes and participate in development without incurring startup costs or labor expenses, enabling nationwide sales [3] - Winning partners will receive a guaranteed cash share of 1 million yuan, with no cap on subsequent sales revenue [3] - JD.com will cover all rental, labor, and operational costs, allowing partners to focus solely on recipe development and quality ingredient supply chain collaboration [3] Sales and Market Performance - The first store of Seven Fresh Kitchen achieved an average of over 1,000 orders per day in its first week, with a 220% higher repurchase rate compared to industry averages [3] - The initiative has positively impacted surrounding restaurants, with a 12% increase in overall orders within a 3-kilometer radius [3] Food Safety Measures - Seven Fresh Kitchen implements four key food safety measures: sourcing from reputable suppliers, using high-quality processing facilities, maintaining a transparent kitchen environment, and live-streaming the cooking process [6] - The initiative aims to resolve consumer concerns regarding food safety and enhance the quality of food delivery services [6] Commitment to Partners - JD.com emphasizes its commitment to ensuring that partner merchants do not incur losses and aims to prevent exploitation of restaurants by delivery platforms [4]