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「眼神给出去」背后,「性商教母」周媛的发家史和生意经
36氪· 2026-01-24 09:09
Core Viewpoint - The article discusses the rise and fall of the "Black and White Flip" sexual intelligence education platform, founded by Zhou Yuan, which has attracted significant attention and controversy due to its focus on women's emotional and physical anxieties, leading to high-priced courses and products [5][7][21]. Group 1: Business Model and Offerings - The "Black and White Flip" sexual intelligence academy claims to be the first female sexual intelligence education platform in China, offering courses that cover topics such as female charm, intimacy skills, trauma healing, and gender psychology [11][12]. - The academy has three main branches: Charm Academy, Emotional Academy, and Healing Academy, with courses priced from 9.9 yuan to 88,000 yuan, targeting various aspects of women's lives [12][13]. - Zhou Yuan's business model capitalizes on women's anxieties regarding body image and relationships, using social media to amplify these concerns and drive sales of high-priced courses and related products [16][18]. Group 2: Financial Performance and Reach - The official store of the "Black and White Flip" academy has generated over 24 million yuan in revenue from paid courses, with tens of thousands of participants [9][15]. - The academy has conducted over 500 offline courses since 2020, connecting with more than 10,000 women [15]. - The most expensive course, priced at 88,000 yuan, offers lifetime access to various workshops and includes a profit-sharing model for participants [14]. Group 3: Controversies and Challenges - Zhou Yuan's social media accounts have been banned, and the official mini-program for selling courses and products is no longer accessible, raising questions about the sustainability of the business [9][22]. - The business's reliance on sensitive content and its operation at the edge of platform regulations have led to concerns about its long-term viability [21][22]. - The article prompts reflection on whether the pursuit of self-improvement through such paid courses genuinely contributes to women's growth or merely creates a designed consumption trap [23].