0:00 近日，"眼神给出去""身体形成X形"等魔性台词在社交平台频繁刷屏，引发网民模仿热潮的同时，也激 起广泛争议。随着舆论持续发酵，记者调查发现，最初发布此类内容、自称"中国性商教母"的网红周媛 （网名"黑白颠周媛"）已在抖音、小红书、视频号等多个平台被封号。 公开信息显示，周媛此前发布的大量短视频内容尺度较大，频繁使用带有性暗示的肢体语言和话术， 如"用眼神勾人""激发男性保护欲"等，并以此推广其所谓"性商课程"。这些课程价格从9.9元的入门体验 课，到999元、4980元的进阶训练营不等，最高档"全维女性成长研习班"售价高达8.8万元，仅面向成年 女性招生，且需提前10天报名。据其团队宣称，课程学员累计数万人，总营收超2400万元。 值得注意的是，此类课程内容高度私密，连其公司内部员工亦多表示"不知具体授课细节"。有网民质 疑，这类"性商教育"实质是将女性异化为取悦男性的工具，披着"情感赋能"外衣，行贩卖身体焦虑与软 色情之实。 记者进一步调查发现，周媛名下关联至少8家企业，其中5家处于存续状态，经营范围涵盖教育咨询、生 活美容服务、医疗器械销售，甚至包括成人情趣用品制造。在其运营的"黑白颠官方商城" ...

以下文章来源于搜狐财经 ，作者张雅婷 搜狐财经 . 搜狐财经官方账号。我们致力于提供独家、深度的公司报道。 "黑白颠日常说"公众号介绍显示， 黑白颠课程还涉及青少年教育板块。 文 ｜ 张雅婷 编辑 ｜ 杨锦 来源｜ 搜狐财经（ID：sohucaijing2016） 封面来源 ｜ 网络公开资料 "当你们踏进黑白颠的那一刻，学了黑白颠性商的那一刻起，你们就战胜了90%的女生了。" 其中，魅力商学苑的课程包括性魅力体系、性技巧体系等，如欲擒故纵、浴室玩法、狐系媚术等等。情感商学苑侧重于亲密关系、家庭教育等，疗愈商学 苑设有艺术疗愈、性疗愈课程、BDSM课程等。 去年8月，在位于厦门的一场黑白颠性商学苑线下活动上，留着大波浪发型、身穿挂脖长裙的周媛对学员们自信地说道。 在这场为期两天两夜的"沉浸式体验"活动中，周媛发布了新书《性感大脑》，并与多名女性学员互动，解答她们在情感与关系中的困惑。 有学员提问，"对方是直男，骂我是神经病。"周媛回答说，"所有人都正常，你就没意思了，我们一定要成为一万个人中得病的那一个。" 周媛，黑白颠性商学苑的创始人，自称"中国性商教母"、影响女性超百万，在抖音、小红书等平台账号粉丝量超20 ...

Core Insights - The article discusses the shift in consumer decision-making from price and brand premium to emotional value, highlighting the emergence of a "consumption equality" era where small brands can compete with large brands through emotional connections rather than scale or marketing budgets [2][12] Group 1: Emotional Value as a Competitive Advantage - The inefficiencies of emotional expression in large brands stem from standardized processes that suppress emotional warmth, the need for a consistent global image that limits deep emotional communication, and lengthy decision-making chains that hinder quick responses to emerging emotional needs [3] - Small brands possess emotional advantages such as having founders as the brand's soul, allowing for authentic stories and values to be infused into products, and the ability to quickly capture and respond to social emotional changes [3][4] - Community building is a natural trait for small brands, enabling them to create high-engagement user communities where consumers become co-creators [3] Group 2: Four Core Emotional Value Tracks - Track 1: Healing Emotional Value - Brands like Guansha provide a "shelter" for weary souls, addressing modern issues like information overload and social pressure through product design that incorporates emotional experiences [4] - Track 2: Identity Expression Emotional Value - Brands such as Bosie allow consumers to express their identity through purchases, emphasizing clear values and community involvement in brand building [5] - Track 3: Rebellious Emotional Value - Brands like Three Dots Half challenge traditional norms, appealing to consumers' desires to break conventions and express individuality [6] - Track 4: Belonging Emotional Value - Brands like Jike create communities that foster deep connections in a fragmented world, shifting from product sales to community building [7] Group 3: Building an Emotional Value System - Step 1: Identify emotional positioning by exploring unmet emotional needs of target users and recognizing emotional "cold zones" in existing products [8] - Step 2: Infuse emotional design into products, enhancing naming, unboxing experiences, and user interactions to create emotional touchpoints [9] - Step 3: Translate content into emotional expressions rather than just selling points, focusing on user emotions and experiences [10] - Step 4: Operate emotional communities by fostering interactions, sharing user stories, and involving users in brand decisions [10] - Step 5: Create emotional closure in experiences post-purchase, ensuring meaningful interactions at key moments [10] Group 4: Common Pitfalls in Emotional Value Creation - Pitfall 1: False empathy through superficial marketing that lacks genuine insights into user emotions [10] - Pitfall 2: Emotional overload that can lead to user fatigue by overwhelming them with constant emotional stimuli [10] - Pitfall 3: Value dissonance where brands fail to align their messaging with their actions, undermining trust [10] Group 5: Key Metrics for Evaluating Emotional Value - Emotional Share Rate (ESR) measures the percentage of users who actively share their experiences, with a healthy benchmark above 25% [10] - Story Recount Rate (SSR) assesses how often users repeat brand stories, indicating the effectiveness of emotional memory [10] - Emotional Premium Acceptance (EPA) evaluates the willingness of users to pay a premium compared to similar products, tracked through A/B testing [10]

Core Viewpoint - The adult products market in China is experiencing significant growth and transformation, driven by changing consumer attitudes, the rise of e-commerce, and the entry of delivery platforms into the market [2][12][40]. Group 1: Market Growth and Consumer Trends - The adult products market in China has grown from 49.39 billion yuan in 2016 to 171.35 billion yuan in 2023, with a compound annual growth rate of 19.6% [14]. - By 2025, the market is expected to exceed 200 billion yuan, indicating a robust growth trajectory [14]. - Female consumers dominate the market, accounting for 68.7% of total consumers, with a notable increase in acceptance and purchasing frequency among women aged 25-35 [11][12]. Group 2: E-commerce and Delivery Platforms - E-commerce platforms account for over 70% of sales in the adult products market, with major players like Tmall and JD.com facilitating consumer access while ensuring privacy [14]. - Delivery platforms such as Meituan and Ele.me have entered the market, offering quick delivery options for adult products, enhancing consumer convenience [19][21]. - Meituan has launched its own brand LOVE LAB, achieving significant sales volumes and profitability in pilot locations [21]. Group 3: Changing Consumer Attitudes - A survey indicates that 53.9% of respondents identify as "open enjoyers," reflecting a shift towards more open attitudes regarding adult products [10]. - The rise of "self-satisfaction" consumption among women is evident, with 78.3% purchasing adult products to enhance personal experience [31]. - The market is witnessing a trend towards high-end and intelligent products, with significant growth in premium segments [35]. Group 4: Industry Dynamics and Challenges - The adult products industry is characterized by high profit margins, often exceeding 200%, with some products achieving margins of 500%-1000% [17]. - The rapid growth of registered companies in the sector, from 137,400 in 2021 to over 420,400 in 2024, indicates a burgeoning entrepreneurial interest [16]. - Challenges include potential quality and safety issues with products sold through delivery platforms, as well as price competition that may squeeze profit margins [36][38].