Core Insights - The outdoor equipment rental market is emerging as a significant growth point within the rental economy, providing a more accessible way for consumers to enjoy outdoor activities without the burden of high equipment costs and idle gear [1] Market Overview - The outdoor equipment rental market in China is projected to exceed 20 billion yuan by 2025, indicating substantial growth compared to previous years [3] - Factors contributing to this growth include a shift in consumer attitudes towards high cost-performance and rational consumption [3] Consumer Preferences - Scene-based rental packages, such as "deluxe camping packages" that combine automatic inflatable tents, gas stoves, and folding tables, are increasingly favored by consumers [3] - The combination of online platforms and offline stores is expected to become the mainstream service model in the industry [3] Future Trends - The outdoor equipment rental market is anticipated to maintain a trajectory of continuous growth, evolving towards greater standardization, intelligence, and personalization [3] - The market is expected to become more segmented and specialized, catering to diverse vertical scenarios and consumer needs [4] - Collaboration with the cultural tourism industry is likely to deepen, offering integrated solutions that combine equipment, venues, and activities to enhance operational efficiency and user experience [4]