转载请注明央视财经 编辑：潘煦 市场监管总局发展研究中心创新和互联网监管研究部主任 李桐：从户外用品租赁市场来看，未来会更加细分与专业化，针对不同垂直场景和 人群的需求会不断变化，比如与文旅产业进行绑定，租赁服务将与营地、景区、旅行社开展更深入的合作，提供"装备+场地+活动"的一站式 解决方案，持续提升运营效率和用户体验。 相关数据显示，2025年我国户外用品租赁市场规模预计将突破200亿元，比过去有大幅增长。这背后是多方面因素共同作用的结果。首先是消 费理念的更新，体现出高性价比与理性消费。其次是场景化租赁套餐更受欢迎，例如将自动充气帐篷、卡式炉、蛋卷桌组合成"精致露营套 餐"，更受消费者青睐。而从服务模式上看，线上平台与线下门店相结合将成为主流。 未来，户外用品租赁市场有望保持持续增长的态势，行业将朝着更加规范化、智能化、个性化的方向发展。 （央视财经《第一时间》）当户外热潮遇上租赁模式，运动的快乐有了更轻松的打开方式。大家不再为"买装备贵、闲置多"发愁，户外装备 租赁也正成为租赁经济中亮眼的新增长点。 ...

租相机、租衣服、租玩具……从数码产品到户外装备，从房屋汽车到母婴用品，对一些年轻人来 说，"万物皆可租"。 这些年轻人为何偏爱租赁消费？ 与此同时，随着租赁市场迅速扩张，线上线下租赁主体大量涌现，消费者权益纠纷也屡见不鲜，套路 多、磕碰定损难等成为消费者的"头疼事"。"租赁市场爆发式增长，必然伴随成长的烦恼。"重庆工商大 学经济学院副教授熊兴认为，规范租赁市场发展，要构建政府、平台、企业、消费者多元共治的治理体 系。 专家建议，企业应自主推动服务标准化，确保租赁过程透明可控，提升用户体验感和信任度；消费者要 在正规平台交易，提高鉴别能力，租赁前仔细阅读协议、检查物品、留存证据，提高风险防范意识。 （文章来源：人民日报） 为满足年轻消费者需求，一些商家将微单相机、手持云台、环形补光灯打包成"旅拍达人套装"，或是将 自动充气帐篷、蛋卷桌组合成"精致露营套餐"，这种"场景化租赁"模式正越来越受欢迎。江苏苏州市市 民张虹杰说，租赁解决了"低频需求"的尴尬场景，让消费更符合个人实际需求。 "90后、00后逐渐成为租赁消费主力，他们的消费观更注重体验大于拥有，满足即时需求、追求新鲜感 的同时，又注重性价比和环保理念。"暨 ...

Core Viewpoint - The rental economy is rapidly expanding in China, driven by a shift in consumer preferences among young people who favor "usage over ownership" and seek flexibility in their consumption habits [1][3][4]. Group 1: Rental Market Growth - The rental economy in China is projected to exceed 4.2 trillion yuan in transaction volume by 2024, marking a 32% year-on-year increase, with over 750 million users served [1]. - The demand for diverse rental services is evident, with significant year-on-year growth in searches for various rental categories, such as camera rentals (63%), wedding dress rentals (109%), and children's stroller rentals (165%) [2]. - The rental market has diversified beyond traditional categories like housing and vehicles to include clothing, beauty products, digital devices, and outdoor equipment, reflecting a trend towards "variety, digital services, and quality demand" [2][3]. Group 2: Young Consumers as Key Drivers - Young consumers, particularly those born in the '90s and '00s, are becoming the main force in the rental market, emphasizing experiences over ownership and valuing cost-effectiveness and environmental considerations [3][4]. - Platforms like "芝麻租赁" reported a 71.6% increase in transaction volume in the first half of the year, with users under 30 accounting for over 60% of orders, and "00后" users seeing a twofold increase in orders [3]. - The trend of "scene-based rentals" is gaining popularity, with businesses offering bundled rental packages for specific activities, catering to the experiential needs of young consumers [3]. Group 3: Challenges and Recommendations - The rapid growth of the rental market has led to increased consumer disputes and challenges such as unclear contracts and damage assessments [6]. - Experts suggest establishing a multi-stakeholder governance system involving government, platforms, businesses, and consumers to regulate the rental market effectively [6]. - Recommendations include enhancing service standardization, ensuring transparency in rental processes, and exploring innovative business models like "rental + subscription" to meet diverse consumer needs [6].