Group 1: Retail Innovation in Xiamen - Xiamen has been selected as one of the first pilot cities for national retail innovation, being the only city from Fujian province to be included [1] - The city is promoting a "first launch" economy to unlock consumer potential, with a new digital immersive cultural exhibition attracting over 20,000 visitors in its first five days [1][3] - In Q1 of this year, Xiamen achieved a total retail sales of consumer goods amounting to 921.3 billion yuan, reflecting a year-on-year growth of 5.2% [3] Group 2: Support for Original Brands - Xiamen has introduced measures to support the development of original brands, offering up to 1 million yuan in one-time rewards for businesses opening first stores in the city [3] - The city aims to create a cluster of first stores focusing on tourism, cultural creativity, and leisure, enhancing the commercial landscape [5] Group 3: Outdoor Camping Economy in Nanchang - The outdoor camping trend is gaining popularity in Nanchang, with citizens engaging in weekend camping activities in parks [6][8] - Nanchang's Ganjiang Citizen Park has become a hotspot for camping, featuring various amenities and activities to enhance the outdoor experience [8][10] - The rise in camping interest is also boosting the consumption of outdoor equipment, with many individuals purchasing their own camping gear [10]