Core Viewpoint - The launch of the "China Brand Overseas Voice Index" aims to scientifically quantify the effectiveness of international brand communication, providing support for Chinese brands to enhance their global image and competitiveness in overseas markets [1][6]. Group 1: Index Development and Purpose - The index is designed to analyze the international communication effectiveness of brands, helping them transition from merely selling products to establishing independent brands and deepening their presence in overseas markets [1][2]. - It serves as a professional tool for quantifying brand communication effectiveness, assisting Chinese brands in gaining a competitive edge in the global market [1][2]. Group 2: Evaluation System and Methodology - The index constructs a comprehensive international communication evaluation system that measures the effectiveness of brands in different regions and categories, providing strategic guidance and precise solutions for global brand communication [2]. - It breaks traditional evaluation paradigms by scientifically quantifying the "multiplier effect" of communication, offering data-driven decision-making support throughout the entire communication process [2]. Group 3: Service Framework - The index features three core service systems: intelligent applications, strategic tools, and monitoring services, aimed at empowering brands for successful overseas expansion [3]. - Intelligent applications leverage AI for semantic understanding, providing data support and customized reporting services [3]. - Strategic tools focus on communication effectiveness assessment and risk warning, offering data interpretation and strategy evaluation [3]. Group 4: Technical and Data Support - The scientific operation and professional evaluation of the index rely on a robust technical and data foundation, supported by the resources and collaborative capabilities of the China Economic Information Service [7]. - The index utilizes the XH-RISE international communication index model and media content analysis algorithms, providing comprehensive functionalities such as data insights, trend predictions, and report generation [7]. Group 5: Future Outlook - As the "China Brand Global Tour" progresses and the overseas voice index is applied, the China Economic Information Service aims to enhance brand growth and drive communication innovation through professional services and data intelligence [7].