2月4日，中国品牌全球行启动暨首批合作伙伴签约活动在新华社新闻大厦举行。会上，正式启动了"中 国品牌海外声量指数"研发。该指数旨在以品牌国际传播效能科学量化分析为核心，通过专业的评估体 系、多元的技术支撑和全方位的服务，为出海品牌洞察海外传播态势、优化全球布局提供有力支撑，助 力中国品牌在海外市场中提升传播效能、塑造优质形象，为推动中国品牌高质量出海注入新动能。 当前，中国品牌出海步伐持续加快，从单纯卖产品到打造自主品牌，从追求规模扩张到深耕海外市场， 中国品牌正以全新姿态参与全球竞争，提升国际传播效能、塑造中国品牌形象，已成为广大出海企业的 发展刚需。在此背景下研发的中国品牌海外声量指数，是量化品牌海外传播效能的专业工具，有助于提 升中国品牌的全球形象与品牌价值，在全球市场中赢得主动权。 该指数通过构建全链条的国际传播评估体系，可测算不同地区、不同品类出海品牌的传播效能，为品牌 全球化传播提供战略指引与精准化方案支撑，助力提升中国品牌在海外市场的显示度与认知度，推动中 国品牌实现从产品输出到价值输出、从规模扩张到品牌深耕的转型突破。在评估模型构建上，指数打破 传统评估范式的局限，实现对传播"乘数效应"的科学 ...

Core Insights - The "China Brand Global Tour" initiative, launched by Xinhua News Agency, aims to systematically enhance the value of Chinese brands and promote their global presence, injecting new momentum into global brand development [1][2] Group 1: Event Overview - The initiative includes three main series: "city brands," "enterprise brands," and "regional brands," showcasing China's innovative vitality, core competitiveness, and regional industrial upgrades to enhance international influence and reputation [2] - The event provides five core services: integrated communication services, decision-making consulting, overseas promotion, capital market services, and professional support services [2] Group 2: Partnerships and Participation - Initial partners include representatives from various city brands like Xi'an, regional brands such as Henan Cultural Tourism, and enterprise brands like FAW Hongqi and Zhejiang Haigang [5] - The "China Brand Overseas Voice Index" was officially launched, focusing on quantifying the effectiveness of international brand communication to support brands in optimizing their global strategies [5][7]