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薇娅被曝偷偷“复出”!小程序出镜带货,多款商品售罄,客服回应→
第一财经· 2025-06-09 14:20
Core Viewpoint - The article discusses the recent activities of Viya, a prominent figure in the live-streaming industry, indicating her potential return through a new mini-program called "Qianxun Super Member" launched by her husband, Dong Haifeng [1][2]. Group 1: Viya's Return and New Initiatives - Viya's husband, Dong Haifeng, shared a video commemorating Viya's nine years in live streaming and introduced the "Qianxun Super Member" mini-program, encouraging fans to register [1]. - The mini-program functions as a private marketplace, offering products in categories such as beauty, food, daily necessities, and fashion, with successful sales events like the "605 Snack Festival" [2][5]. - The mini-program does not directly associate with Viya but features her in promotional materials, using terms like "sister" to refer to her [5][6]. Group 2: Company Background and Structure - The mini-program is operated by Hangzhou Landu Technology Co., Ltd., established in January 2024, with a registered capital of 1 million yuan, focusing on cultural and brand management services [6][7]. - Viya is linked to 18 companies across various sectors, with only three currently operational, including companies in e-commerce and apparel [7]. - Dong Haifeng has been active in the industry, with previous investments in short drama production and involvement in the "Fengwei Pai" food brand [8][9].