Group 1 - The core viewpoint of the articles indicates that the MCN industry is shifting from a traffic-driven economy to a supply chain-driven economy, highlighting the importance of supply chain capabilities for survival and competitiveness [1][3][4] - Major MCNs are increasingly focusing on building their own brands and reducing reliance on top influencers, as seen with companies like Oriental Selection and Yao Wang [4][5][6] - The trend of relocating headquarters to areas with strong supply chain capabilities, such as the return of Xin Xuan Group to Guangzhou, emphasizes the need for proximity to manufacturing and logistics [2][3] Group 2 - The establishment of new brands, such as the sanitary napkin brand launched by Yao Wang, reflects a strategic move towards integrating supply chain management with brand development [4][5] - The introduction of self-operated apps and private domain e-commerce strategies by various MCNs indicates a shift towards direct consumer engagement and brand loyalty [17][18][19] - The exploration of new markets, including AI integration and overseas expansion, represents a significant opportunity for growth in the evolving landscape of the live commerce industry [20][21][22][23]

Core Viewpoint - The launch of the "Qianxun Super Member" mini-program by Qianxun represents a strategic shift towards private domain operations, aiming to leverage the personal brand of Viya while navigating the post-Viya era in live commerce [1][5][31]. Group 1: Mini-Program Launch and Features - The "Qianxun Super Member" mini-program offers a variety of products, including clothing, cosmetics, and food, and features Viya as a model in promotional videos [1][5]. - The mini-program's launch is seen as a response to the growing trend of private domain operations, similar to the "All Girls Member Service Center" by Li Jiaqi, which also aims to build an independent e-commerce platform [3][12]. - Both mini-programs focus on leveraging their core IP figures to enhance user engagement and drive sales [5][12]. Group 2: Membership Strategy - The "Qianxun Super Member" program emphasizes price advantages through "fixed prices" and "limited-time flash sales" to attract users, contrasting with the "All Girls Member Service Center," which focuses on member benefits like beauty trials [12][14]. - The program is currently in a testing phase with no membership fees, but future pricing strategies remain unclear [14]. - The success of the membership model will depend on the quality of member services and the attractiveness of member benefits [14]. Group 3: Challenges and Market Position - The disappearance of Viya's live streams has created a significant gap for Qianxun, prompting a "de-Viya" strategy to attract and retain users [15][31]. - Qianxun is developing a new host matrix and has launched self-owned brands like "Fengwei Pai," which have gained public attention and sales [22][23]. - Despite these efforts, Qianxun faces challenges in matching the sales performance of Viya's previous live streams, with significant gaps in GMV compared to competitors like Li Jiaqi [20][31]. Group 4: Future Directions - Qianxun is exploring AI digital human live streaming to enhance user experience and operational efficiency, indicating a shift towards a technology-driven approach [25][31]. - The company aims to create engaging content through innovative formats like "live streaming + short dramas," which could help in revitalizing user interest [27]. - The ability to re-engage Viya's former audience will be crucial, as emotional connections and personalized experiences are key to retaining users in a competitive market [28][33].

Group 1 - Ying Shi Innovation officially listed on the Sci-Tech Innovation Board on June 11, with a first-day surge of 271.48%, reaching a market capitalization of over 70 billion yuan and raising 1.938 billion yuan, the highest fundraising scale since 2025 on the Sci-Tech Innovation Board [3] - Founder Yu Donglai of Pang Donglai announced an estimated net profit of 1.5 billion yuan for 2025, with over 8,000 employees expected to receive an average after-tax monthly income of 9,000 yuan [3] - Huawei launched the Pura 80 series, with prices ranging from 6,499 yuan to 10,999 yuan, and disclosed that its R&D expenses over the past decade totaled 124.9 billion yuan [5] Group 2 - ByteDance shared six core talent concepts, emphasizing that excellent talent is key to the company's success [7] - Employees of Nezha Auto surrounded CEO Fang Yunzhu's office demanding unpaid wages, highlighting internal unrest within the company [8] - Xiaopeng Motors' CEO He Xiaopeng announced that the Xiaopeng G7 will be the first AI car with L3-level computing power, equipped with three Turing AI chips [10] Group 3 - Alibaba's chairman, Cai Chongxin, stated that engineers worked through the Spring Festival to catch up with the AI wave after the launch of the DeepSeek model [13] - Ximalaya's founder expressed strong emotions during an internal meeting, reaffirming the company's commitment to maintaining its brand and operational independence amid a merger with Tencent Music [15] - Pop Mart expanded production capacity earlier this year to meet surging demand, indicating challenges in supply chain responsiveness [15] Group 4 - JD Logistics has begun operations in Saudi Arabia, establishing a team of over a thousand people to replicate its logistics model in the region [20] - Tesla plans to launch its first fully autonomous driving taxi for public trials in Austin, Texas, with a tentative date of June 22 [21] - NVIDIA's CEO announced plans to build the world's first industrial AI cloud in Europe, equipped with approximately 500,000 GPUs [23] Group 5 - Nintendo reported that the Switch 2 sold over 3.5 million units globally within four days of its release, marking the fastest sales rate for any Nintendo console [24] - Google offered voluntary severance packages to employees across multiple departments, including its core engineering team, as part of its workforce reduction strategy [26] - Alibaba's cross-border e-commerce platform AliExpress has launched a car sales business, focusing on Chinese electric vehicles in the Middle East [27]

Core Viewpoint - The article discusses the recent activities of Viya, a prominent figure in the live-streaming industry, indicating her potential return through a new mini-program called "Qianxun Super Member" launched by her husband, Dong Haifeng [1][2]. Group 1: Viya's Return and New Initiatives - Viya's husband, Dong Haifeng, shared a video commemorating Viya's nine years in live streaming and introduced the "Qianxun Super Member" mini-program, encouraging fans to register [1]. - The mini-program functions as a private marketplace, offering products in categories such as beauty, food, daily necessities, and fashion, with successful sales events like the "605 Snack Festival" [2][5]. - The mini-program does not directly associate with Viya but features her in promotional materials, using terms like "sister" to refer to her [5][6]. Group 2: Company Background and Structure - The mini-program is operated by Hangzhou Landu Technology Co., Ltd., established in January 2024, with a registered capital of 1 million yuan, focusing on cultural and brand management services [6][7]. - Viya is linked to 18 companies across various sectors, with only three currently operational, including companies in e-commerce and apparel [7]. - Dong Haifeng has been active in the industry, with previous investments in short drama production and involvement in the "Fengwei Pai" food brand [8][9].

Core Viewpoint - The article discusses the potential return of the influencer Viya to the live-streaming industry through a new WeChat mini-program called "Qianxun Super Member," which is linked to her and her husband, Dong Haifeng [1][4]. Group 1: Viya's Return to Live Streaming - Viya has been absent from the live-streaming industry for nearly four years, but recent activities suggest a possible comeback [1]. - The mini-program "Qianxun Super Member" was launched, with Viya appearing as a model in promotional videos [1][4]. - Dong Haifeng referred to the mini-program as a "secret base" for fans, indicating a strategy to re-engage her audience [1]. Group 2: Mini-Program Details - The mini-program operates like a private marketplace, offering products in categories such as beauty, food, daily necessities, and fashion [1]. - Two promotional events have been held, with the "605 Snack Festival" products selling out completely [1]. - The mini-program's homepage features phrases like "member internal new product day" and "internal purchase price," suggesting exclusive offers for members [1]. Group 3: Relationship with Viya - Although the mini-program does not directly associate with Viya, promotional materials refer to her as "sister," with tags like "sister recommended" and "sister's style" [4]. - Customer service confirmed that the model in promotional images is indeed Viya, referring to the mini-program as "sister's secret base" [4][7]. Group 4: Previous Controversy - Viya faced significant legal issues in December 2021, being fined for tax evasion amounting to 1.341 billion yuan, which included back taxes and penalties [8].

Group 1 - The article discusses the potential "comeback" of the influencer Viya, who has been absent from the live streaming industry for nearly four years, with the launch of a WeChat mini-program called "Qianxun Super Member" [1][4] - Viya's husband, Dong Haifeng, posted a video on Douyin celebrating Viya's nine-year live streaming anniversary and mentioned the mini-program, encouraging fans to "follow and register" [1][4] - The mini-program is described as a private marketplace selling various products, including beauty, food, daily necessities, and fashion, and has already hosted two successful events, with all products sold out during the "605 Snack Festival" [1][4] Group 2 - The mini-program does not directly associate with Viya but allows users to add VIP customer service, which features promotional content including videos and images of Viya [4][6] - The customer service for the mini-program is linked to Hangzhou Landu Technology Co., which is also associated with Viya's rebranded WeChat account [6] - Viya previously faced significant legal issues due to tax evasion, with a total penalty of 1.341 billion yuan imposed for underreporting income and other tax-related violations [6]

Group 1 - The launch of "Qianxun Super Member" mini-program by Qianxun Holdings has led to all products being sold out shortly after its release, indicating a positive market response and highlighting a shift in the live e-commerce industry from "traffic dependence" to "value cultivation" [1] - Qianxun Holdings emphasizes that the mini-program aligns with the industry's trend from "head dependence" to "diversified ecology," focusing on accurately capturing user needs through a strategy of "low-priced quality goods + member exclusives" to activate loyal fans [1] - The mini-program features products managed independently by a professional team, utilizing fixed pricing and limited-time flash sales to avoid pricing disputes, showcasing a refined approach to retail service [1] Group 2 - In the competitive e-commerce market, the cost of public traffic is rising, making user acquisition more challenging, prompting brands to explore private traffic operations, as seen with Luckin Coffee and Miniso [2] - The live e-commerce industry has entered a "decentralized" era, with platform policies increasingly favoring small hosts and brand stores, as evidenced by Tmall's report showing brand merchant live broadcasts accounting for 51.8% of total broadcasts [2] - New operational models are essential for the live e-commerce industry to find growth, with a focus on deepening emotional connections with users to enhance loyalty, as demonstrated by popular hosts like Li Jiaqi and Dong Yuhui [2] Group 3 - Qianxun is making progress in areas such as artificial intelligence and industry empowerment, which may lead to new growth points for the industry and promote the integration of live e-commerce with other sectors [3] - The industry must shift from blind pursuit of traffic to a focus on user and social value to achieve true maturity in live e-commerce [3]