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城市24小时 | 一座“空城”,靠什么打响新品牌
Mei Ri Jing Ji Xin Wen· 2025-08-08 00:31
Group 1 - The core objective is to establish Zhangjiajie as a world-class tourist destination by leveraging cultural and tourism integration, enhancing management, and transforming unique resources into competitive advantages [1][2] - The Duyong Ancient City project, initially a star attraction with an investment of 2.4 billion yuan, has faced significant operational challenges, accumulating losses exceeding 1 billion yuan after four years of trial operation [2][3] - Zhangjiajie received 27.82 million visitors from January to July this year, with total spending reaching 39.48 billion yuan, marking increases of 5.2% and 8.1% respectively [1] Group 2 - The Duyong Ancient City has a limited operational model, primarily consisting of commercial streets and guesthouses, which has not attracted sufficient visitor traffic [3] - The local government is actively working on revitalizing the Duyong Ancient City, aiming for a quality upgrade and operational launch by July next year, while ensuring the preservation of cultural elements [5] - Nationally, over 2,800 ancient towns have been developed or are under development, with many facing operational difficulties, as nearly 40% of related tourism enterprises are in poor financial condition [2]