Core Insights - The core viewpoint emphasizes the importance of brand as a living entity that can grow through continuous innovation and iteration, driving sustainable growth for companies [1] - The company aims to become a global cross-media entertainment group, focusing on a dual business model of "creative design + parent-child tourism" and "AI + IP" strategies [3][5] Company Development - Over its 26-year history, the company has successfully transformed from a design firm to a light-asset cultural tourism development and operation enterprise, launching multiple sub-brands [1][4] - The company has established a diverse ecological brand matrix, with a focus on creating value through its various sub-brands, including JoyKey for IP development and LALOT for children's facilities [3][11] Strategic Focus - In 2025, the company will further refine its strategy to become a leading service provider for value-added existing assets and a parent-child tourism brand operator, aiming for significant market opportunities [12][13] - The company has recognized the shift towards a content creation era, leveraging its storytelling capabilities to enhance its market position [7][15] Market Adaptation - The company has shown high sensitivity to market changes, adapting its strategies in response to emerging trends such as the impact of AI on the design industry [5] - The launch of the Urban Flow 3.0 model has received positive feedback and is being applied to over 30 projects, indicating the company's innovative approach to urban renewal [5][15] Competitive Positioning - The company positions itself similarly to Disney, with its sub-brands focusing on different aspects of the entertainment and tourism sectors, creating a synergistic effect [13] - The company aims to activate existing assets through professional techniques in content and brand marketing, which is seen as a significant growth opportunity [13]

Core Viewpoint - The event "2025 Ninth China Listed Company Brand Value List Release Conference" aims to explore brand elevation paths in the context of digital transformation, with a focus on the evolution of companies like Aoya Co., Ltd. [1] Group 1: Company Transformation - Aoya Co., Ltd. has successfully transformed from a single design company to a light-asset cultural tourism development and operation enterprise, covering innovative design, children's products, cultural tourism development, AGI, and digital art [1][3] - The company has completed over 4,000 projects nationwide and has established more than 30 branches in cities including Shenzhen, Shanghai, Beijing, and Los Angeles, with an international team of over 1,000 industry elites [4] Group 2: Strategic Development - In 2023, Aoya entered the 4.0 era, positioning itself as a leading asset appreciation service provider and family cultural tourism brand operator, utilizing a "dual-driven + dual-engine" development model [5] - The company has launched a city cultural tourism renewal model that uses intelligent algorithms to analyze asset issues and provide efficient solutions for urban renewal, rural revitalization, and cultural heritage [5] Group 3: IP Commercialization - Aoya's subsidiary, JoyKey, focuses on IP matrix incubation, development, and commercialization, creating a closed-loop ecosystem of "IP + scene + operation" to enhance competitiveness in the cultural and entertainment market [5] - The company aims to emulate the "IP + experience" model of Pop Mart, striving to build a billion-dollar ecosystem and drive cross-industry development in IP commercialization [5]