Core Viewpoint - The recent price protection controversy involving DJI highlights the challenges in promotional pricing strategies, particularly during major sales events like "Double 11" [1][2] Group 1: Price Protection Mechanism - Price protection has become a common practice in the promotional landscape, aiming to mitigate consumer dissatisfaction due to price fluctuations [1][2] - Various platforms and channels have different price protection policies, which can lead to consumer confusion and feelings of unfair treatment [2][3] - The inconsistency in price protection mechanisms can amplify the disappointment of early purchasers, questioning their perception of brand value [1][2] Group 2: Retail Market Dynamics - The Chinese retail market is characterized by numerous channels and rapid changes, with consumers often placing trust in brands and platforms rather than distinguishing between different store types [2] - Price protection is often a joint decision between brands and platforms, with platforms sometimes holding more power in determining pricing strategies [2] - The complexity of the channel system can lead to a paradox where price protection, intended to build consumer trust, may instead create a rift in brand image [2] Group 3: Operational Challenges - Promotional strategies, including price protection, are influenced by operational costs, inventory management, and pricing authority among platforms, distributors, and brands [3]

Core Viewpoint - DJI has launched its first panoramic camera, Osmo 360, with a starting price of 2999 yuan [1] Company Summary - The launch of Osmo 360 marks DJI's entry into the panoramic camera market [1] - The pricing strategy positions the product competitively within the consumer electronics segment [1] Industry Summary - The introduction of the Osmo 360 is expected to enhance DJI's product portfolio and strengthen its market presence in the camera industry [1] - The panoramic camera segment is becoming increasingly popular, indicating potential growth opportunities for companies in this space [1]