Core Insights - The difficulty in selecting female celebrities as brand ambassadors is highlighted, with brands finding it easier to choose male stars who can deliver strong sales and high cost-effectiveness [1][12] - The marketing landscape for apparel and beauty brands has intensified as they prepare for the Double Eleven shopping festival, with a significant increase in the number of celebrity endorsements [3][29] - The emergence of new celebrities, including athletes and actors from popular dramas, is reshaping the endorsement market, leading to a focus on short-term collaborations aimed at immediate sales conversion [7][12] Group 1 - The number of announced celebrity endorsements reached 290 in the last 30 days leading up to October 26, averaging nearly 10 new endorsements per day [3] - Brands are increasingly prioritizing endorsements that can drive direct sales and enhance visibility during the critical Double Eleven period [7][12] - The trend of short-term collaborations emphasizes the need for brands to create buzz and drive traffic quickly, with a focus on event-driven marketing [7][12] Group 2 - The endorsement strategies for Double Eleven differ from regular campaigns, with brands seeking to maximize sales conversion and brand visibility through targeted celebrity partnerships [11][12] - Successful case studies, such as the collaboration between Duck Duck and celebrity Ziyu, demonstrate the effectiveness of quick and strategic partnerships in achieving high sales volumes [8][40] - Brands are increasingly looking for ambassadors who not only have strong fan engagement but also align with the brand's image and values, as seen in the partnerships with high-profile celebrities like Yang Mi and Di Li Re Ba [14][48] Group 3 - The apparel and beauty sectors dominate the endorsement market, accounting for over half of the total endorsements, driven by the high consumer demand during Double Eleven [29][31] - Brands are leveraging the popularity of emerging celebrities to enhance brand recognition and drive sales, particularly in the competitive apparel market [31][42] - The integration of celebrity endorsements with platform-specific marketing strategies is becoming essential, as brands seek to optimize their reach and engagement during major sales events [34][36]